Email Marketing Workshop

by | Apr 16, 2024

Weekly Email Marketing Workshop

Join our weekly email marketing workshop to learn the latest trends, tips and best practices. Every Friday at 1pm ET, 10am PT.

The purpose of these workshops is to address any questions, problems, or concerns you may have about email marketing. It is the opportunity to look directly at your emails, campaigns, and goals and to work together to help you achieve what it is you want to with your email campaigns. 

Each week we are going to cover a couple of different topics at the outset of each meeting. We are going to learn some of the latest news, trends in the industry, new best practices, and other emerging strategies as we dive into any questions you may have. 

Email Marketing Workshop 6

Email Marketing Workshop, May 10, 2024


Building Automated Leads Funnels 
    • Capturing web and social media leads
    • Automating new lead follow up & nurturing 
    • Triggering sales action at just the right time 

If you have any questions about this topic or anything related to Email Marketing, feel free to send us an email ( and we will be sure to cover it in our next workshop!

In our sixth Email Marketing Workshop, we jump into Building Automated Lead Funnels. Learn how you can automate your funnel to generate leads. This is especially relevant for direct sales transations such as B2B sales where a sales person has to talk to a customer to close the deal. As salespeople, we have built a system to cater to the needs of sales people, and this video is going to show you the tools to use to make generating and nurturing leads more efficient. 

Email Marketing Workshop 5

Email Marketing Workshop, May 3, 2024


  • Estimating ROI of Nurturing Campaigns
  • Automating Sequence and Journeys
  • Triggering Sales Follow Up at Exactly the Right Moment 
In this week’s Email Marketing Workshop, we utilize our 20 years of experience in helping you with your email marketing questions. Find out how to estimate how much money you can make from your email campaigns. Learn how to create sequences and journeys for your customers that are completely automated. Lastly, we go over how to trigger sales automated follow ups, so you know exactly when you need to start making your sales calls. 

Email Marketing Workshop 4

Email Marketing Workshop, April 26, 2024.


  • Common Mistakes
    • Talking about yourself, your product, and your company instead of the customer
    • Undervaluing the subject line 
    • Unstructured/random changes to email copy and designs 
This week’s workshop covers some of the common mistakes people make in sending off their emails. Find out why people won’t open your emails and what you can do differently to get better results. We delve into what you would need to do to get your content to resonate with your audience, how you can get your subject lines to stand out, and how to structure your emails. 

Email Marketing Workshop 3

Email Marketing Workshop, April 19, 2024.


  • Localizing and Personalizing Emails
  • Sales Lead Nurturing Processes that Get Results
  • Your Questions

In this session, we go over localization and personalization of emails. Learn how to use mail merge to personalize your emails to your customer, to really grab their attention. Moreover, you can localize and add details to your emails to fit your specific audience. Finally, we cover sales lead nurturing processes that get results. Here we take a look at the different step throughout the process, from setting up youe email sequences, calling the clickers and eventually booking meetings. 

Email Marketing Workshop 2

Email Marketing Workshop, April 12, 2024.


  • Clicks don’t always = conversions
  • Content Curation Tips & Tricks  
  • Answer the following questions:
    • How should I start a campaign?
    • How can I improve this campaign?
    • How can I update and grow my list?
  • Your Questions

This session is aimed to help you stay informed on the latest trends and best practices in email marketing. We have picked up a lot from working with our clients for over 10 years, and in this workshop we share with you what has been working and what to avoid in order to succeed. Learn about strategies that we have seen work well to ensure you are getting the most out of your email marketing.

Email Marketing Workshop 1

Email Marketing Workshop, April 5, 2024.


  • New Authentication Requirements
  • Managing Engagement
    • Measuring
    • Cleaning
  • Most Common Mistakes to Avoid 
    • Too many links
    • Talking about you, not the customer
    • Cold blast to cold list
  • Your questions

We have learned a lot from our clients that putting together an email and sending it out is one thing. Getting the results you want from that email campaign is a whole other thing. It can seem like an art to figure out how to optimize a campaign and make it work. And we learned a lot about how to do that. 

For this first workshop, we are going to discuss the new authentication requirements that Google and Yahoo are emphasizing now.