Although it’s not a subject that excites the tech press, email is still a very powerful medium for marketers. While you can get results from building a presence on Facebook and Twitter, a large percentage of the population still views their inbox as the central hub of their digital life. Because of this, if they invite you to this vital component of their digital routine, it’s a very strong sign that they’re interested in what you have to offer.
It is possible to immediately sell to someone via email. However, most marketers find that they get better long-term results by building a relationship with their recipients. Many find that a weekly or monthly newsletter is the ideal format for building this type of relationship. Since it’s easy to see why an email campaign is a great option for your business, you’re probably wondering how to start building your list.
The most obvious step is to add a signup form to your website. While this will help you begin building your list, the one issue is most business websites don’t receive an avalanche of traffic. As a result, it can take quite awhile to build any significant traction via this passive method. Fortunately, there’s an easy way to kick your email marketing into high gear.
Leveraged Email Marketing
You’re far from being the only presence within your industry. Although there are other businesses that directly compete with you, not all of your peers are competitors. In fact, blogs or websites that fall into that category can be an asset for you.
Leveraged email marketing is the reason you can benefit from those individuals or groups. The basic principle behind this concept is broadcasting your message to a larger email list. Because this is a very targeted list, a large percentage of the recipients will be interested in what you have to offer. And since one component of the email will be a link to your own signup page, you will be able to convert interested readers into members of your own email list.
How to Set Up a Leveraged Email
You should approach this process just as you would approach buying a banner ad on an industry blog. First, figure out what prospects are the most targeted without competing with you. Next, reach out and introduce yourself. You can then find out the size of a prospect’s list.
Once you know how many people they can reach, crunch the numbers and make an offer. If your prospect accepts, then you can begin crafting your email advertisement. Although the recipients will trust the sender, you still want to come up with a great headline to maximize the number of people who open it.
You will then want to write the email in third-person. After a concise introduction, be sure to include a link to your targeted signup page. In addition keeping the introduction concise, avoid the temptation to write an extremely long email. Since the purpose of this email is to get targeted prospects to your page, make sure its content reflects that goal.
Have you tried leveraged email marketing?