For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be...
Your business relies on electronic marketing to reach today’s consumer. You keep in touch with your clients via a user-friendly website, and effective email marketing. So, whom are you allowed to reach out to with your newsletter? When you are in Canada (or send...
If you opened this article thinking you would learn how to improve your love life, you are going to be disappointed. The title was lifted from a Huffington Post article in August 2012. You can read it here. Relationships with a significant other are complex and...
Sales automation requires content to be developed that engages sales leads and builds desire to learn more about your product or service. This content may be articles, blog posts, videos, info-graphics or any number of other things that your customers and/or...
Let us first be clear CRM stands for Custom Relationship Management. It allows you to store information about your leads, customers, contacts and clients, as well as maintain your interactions with them, in one central and easily accessible solution. Before...
I get this question a lot, “Why should I pay for a CRM, when I have Microsoft Excel and a shared folder?” Well, that is a valid question. What an Online CRM provides is not just a way to spend money, but a way to save time and help support your business in ways...
How can you decide if an email address has a valid opted-in address or not? It is imperative for your reputation that you do not spam! Protecting your sending reputation helps your valid email addresses get delivered and keeps you off the blacklist of spam filters....
You want to start email marketing, but you are frozen at the starting gate. With more than 28% of your customer’s workweek spent in the email inbox, you want to reach them where they will open and respond to your message. Chances are you are frozen because you...
The answer to the question about “What is CRM” can be answered quickly and concisely. CRM stands for Customer Relationship Management. Further defining the term and how it supports an individual business takes on a different task. When CRMs started in the 1980’s it...
Your email list is much more than a static list of names. It is a dynamic and constantly evolving tool essential to communicate with your customer base. List hygiene plays a huge role in the success of your email list. Why List Hygiene Matters Email marketing...