We spent all this money and time on this CRM and I can’t get my sales people to use it! I know. I feel you! This is the #1 reason that over 50% of CRM implementations fail. But I’ve got some unpleasant news for you… The blame doesn't lie with the sales team. Their...
With the B2B sales cycle longer than ever before, a strategic lead generation and lead nurturing program is critical to cultivating your leads and closing the sale. When it comes to successful B2B marketing campaigns, is your business an industry leader or is...
Email Marketing Statistics -With nearly three out of four marketers stating that email marketing remains one of the most effective B2B communication channels for lead nurturing and sales, it’s clear that email marketing is here to stay. It’s no surprise that 59% of...
Clark Buckner, host of the Technology Advice Expert Interview Series Podcast, interviewed SalesNexus CEO, Craig Klein on how CRM, marketing automation and lead nurturing technology can bridge the gap between the marketing and sales teams. Here are a...
Real-Time Customer Relationship - Your customer is busy. Their lives are fast-paced and they have a world of options – literally – at their fingertips. Your customers expect everything “now” When your customer is used to instant gratification, real-time response is...
Few would question whether a business needs a CRM in their business. Once a small company gets beyond the number of customers they can remember by recognizing their face, a computer system to manage data becomes essential. The “Magic” of a Good CRM Have you ever...
With the cacophony of pundits praising the value of social media some business owners doubt whether they should continue to focus on email marketing. After all, budgets are stretched to the limit and some business is seeing actual buying patterns develop on social...
Sometimes it may seem as if you are simply “throwing mud on the wall” with your marketing efforts. You may use a combination of marketing methods, but one of the outstanding features of email marketing is the ability to measure performance, adapt to the metrics and...
Email marketing is a great way to get your message out and keep in touch with your customers, except when your email lists are out of date. Keeping your email list clean and up to date ensures your bounce rate stays low, keeping you out of trouble with email...
Pay per click campaigns can get expensive very fast! The costs per click seem to keep escalating and actual sales results can be elusive. Did you know that highly successful campaigns often have thousands of keywords in them? Why you ask? In general its because...