5 Proven Tactics for Making Your Emails Shine

Email Marketing Planning  – The great children’s author Dr. Seuss once said “Why fit in when you were born to stand out?” Make this your email marketing philosophy. Just like you, your email readers get tons of emails each day. Most are standard email offers from business. How can you stand out from the pack? … Continue reading

4 Ways Email Marketing is Like Therapy

Have you ever thought about how email marketing is like therapy in digital marketing? The purpose of both is to discover issues and strive to meet the needs of the customer.  Put the Customer First Just like a therapist, good email marketing is built on trust. A sound relationship alleviates the reader’s distrust. When your … Continue reading

2 Reasons Why You Should NOT be Marketing to the Smartphone Crowd

According to research by Email Monday, between 15 and 70 percent of emails are opened on smartphones. The article giving this statistic gives lots of reasons to adapt your email marketing to reach these technology enabled users. However, there are some really bad reasons to reach out to smartphone users. Two Bad Reasons Wrong Target … Continue reading

Why Email Marketing is Customer Service

I know- kind of a stretch isn’t it? For years I have been in some form of customer service. It has always been part of my job to make sure that someone else got what they needed. My first job out of high school was as a nurse’s aide in a nursing home. I took … Continue reading

HTML5 Video For Email Marketing

Spice Up Your Emails   Video content can really add some flavor to your emails.  HTML5 allows us to embed videos straight into the email for viewing.  The two major email clients that have jumped on the HTML5 bandwagon are iPhone,iPad, and Apple Mail.  So if you open your email on an apple product your … Continue reading

Email Marketing in a Gmail Driven World

Gmail recently celebrated its 10 year anniversary. As one of the top email providers, addressing them in terms of email marketing seemed like a good idea. Gmail has taken long strides since its first launch. Not only has it created fiercely accurate spam filers and made the word “unsubscribe” practically pop off of user’s screens … Continue reading

Creating Your First Email Campaign In SalesNexus

Getting started with any new system for email marketing can be difficult.  There are a lot of moving parts. That is why we put together this 3 part video series for you.   Workflows In the first video I will walk you through setting up a workflow for your campaigns.  Your workflow can be thought … Continue reading

Email Analytics – Opens And Clicks

Email Analytics   In this day and age, data is everywhere.  The problem most people run into is putting that data in your sales team’s hands.  That is why SalesNexus integrated email marketing data with your online CRM.  Check out how easy it is to use your analytics to create calling lists for your sales … Continue reading

No More Complaining about Facebook’s EdgeRank

Facebook made changes within the last few months (as they often do). One change noticed by many small businesses was an update to the EdgeRank algorithm. Facebook tended to give businesses a way to sort of automate their marketing by just sharing links and instantly having them seen all over the world. EdgeRank, which is … Continue reading

How to Get an A on Your Report Card

Remember the days when you were sent home from school with a report card? On this small “scorecard” was the teacher’s opinion of your schoolwork. Combined with the teacher’s opinion were cold, hard statistical facts about how you were making progress.   If you don’t get report cards any more, you are failing to learn … Continue reading