Featured Blog Posts

Social Media Buttons in Email Marketing

Adding social media buttons into your emails can help spread your message further than you may have originally intended. Finding out how to do it requires some googling, and digging. I figured I would take all of those code snippets and combine them in one post so...

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It’s Past Time to Respond to Mobile Email

You will notice email cannot be killed. Despite all the ramblings about its death or impending doom, it comes back and back again like the cockroach of the internet. Actually, like a cockroach, it simply keeps adapting and changing as new modalities threaten its...

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The Perils of Ego-Centric Email Marketing

More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if: You send emails telling the recipients about your product or service and how good it is…even if you...

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The Awesome Power of Customer Feedback

Getting into the customer’s head has always been the goal of marketing. How is this achieved? You will find many strategies, but the best ones revolve around customer feedback. Think of your customers as judges and your company as an Olympic athlete. Your marketing...

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