The foundation of gauging the success of your email campaigns in the dashboards set up in your CRM software. With email marketing, it’s important to consistently monitor what has been opened and when the readers click on a link to learn more. Most companies set up dashboards to create benchmarks for opens, clicks, conversions … Continue reading
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3 Ways to Stop Delusional Explorers from Destroying Your Sales Process
Throughout human history, people have been driven to explore the unknown. We have an involuntary compulsion to discover new things and push the boundaries of what science and technology offer us. Today’s buyers often use the exploration of the internet as a delusional escape from using the expertise of your company in their buyer journey. … Continue reading
Email Marketing is Much More than “Mad Men” with Computers
The primary reason why companies fail in their email marketing campaigns is the fact that nothing is new in their message. They use a powerful, modern email delivery system to send promotional messages that are similar to the traditional advertising used more than a decade ago. Those with an extremely technical mindset are the worst. … Continue reading
Craig Klein Speaks At Email World
Craig Klein speaks at email world about the power email marketing can have on your sales funnel Digital Marketer puts on some of the best conferences on digital marketing I know of. I was honored to be a speaker at the recent Email World conference, in September of 2013. The conference was packed with … Continue reading
Sales Ready Starter Kit Rundown
We are often asked about our Sales Ready Starter Kit, and how it can help someone’s business. For those that have not started pre-qualifying leads it can really get you on the right track, and help your sales team be more efficient with their time. How does it work? The Sales Ready Starter … Continue reading
Tame the Lone Wolf Mentality of Your Sales Team with CRM Software
Many sales teams have been caught off guard by the dramatic change in buyer behavior. In both the B2C and B2B environments, sales productivity has been enormously challenged by the “New Buyer”. CRM software can help. Just a short time ago, sales managers focused on the sales process. Their goal was to create qualification criteria, … Continue reading
Failing to Plan is Planning to Fail…Tips for CRM Success
A lot of companies are “WOWed” by all the bells and whistles good CRM software offers their business. It is truly amazing what a well-designed and easy to implement sales CRM package can do for launching spectacular success. You can expect increased sales, happier customers and more peace in the workplace when everything is done … Continue reading
Animated GIFs and email marketing
Turn your boring email marketing campaigns into exciting ones with an animated GIF. Spice Up Your Email Marketing! With an animated GIF you can really extend the capabilities of your emails. Follow along in this video as Austin shows you how to create an animated GIF for your email campaigns without access to Photoshop. … Continue reading
Mobile Email Marketing And You In 2014
Mobile Email Marketing As you plan for 2014 we want you to keep in mind the ever changing environment for Email Marketing. Below is an infographic that shows some pretty compelling information about the trends of mobile email marketing. Have you adapted to these trends in order for email recipients to receive your content in … Continue reading
It’s a Jungle Out There – What Animal is Like Your Email Marketing?
According to a recent article from Curata, 71% of marketers plan to increase their budget for content marketing in 2014. Since a large percentage of that content is used in email marketing campaigns, take a look at some of the other things Curata’s Michael Gerard says about best content marketing practices. Which Animal Totem Represents … Continue reading