Getting sales leads using internet tools has become relatively easy. So why are sales conversions lagging so far behind? The simple answer is that sales organizations have not yet adapted to the way people buy today. Vast Numbers of Potential Sales Leads The tools for marketing on the internet are proven. Choose from … Continue reading
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3 Ways Your Email May be Like a Striptease that leads to Frustration
You may arouse your reader’s interest with provocative headlines and promises…but if you are not responsive – email recipients may still click away. The internet-enabled buyer has many demands and expectations. Chief among those mandates is the demand to be responsive to them. Respond to the device Your average prospect has multiple devices for reading … Continue reading
Mobile Email Marketing – That’s Where the Money Is
We’ve borrowed an urban legend quoting “Slick Willie” Sutton. He was asked why he robs banks and is quoted to say “That’s where the money is.” The same statement applies if companies are asked why to focus marketing on mobile devices. A recent study reported by Movable Ink reported that more than half of all … Continue reading
Making The Call – Video Series
Making The Call So we created an email campaign from our starter kit video series. Now it is time to call on those prospects that showed interest, in order to qualify them further. For this we bring in Michael Halper to discuss making the call. Here’s the entire Starter Kit Video Series: Lead Generation Starter … Continue reading
Writing The Email – Video Series
Writing The Email For some writing the email is the hardest part. We go through a simple process to making your email campaigns personal, and informative for the lead. Here’s the entire Starter Kit Video Series: Lead Generation Starter Kit Intro Finding Content for your Emails Writing the Emails Making the Call
Sales Ready Lead Starter Kit Video Series
Sales Ready Starter Kit Intro Starter Kit Getting warm leads to your sales team can often be a difficult challenge. At SalesNexus we are aware of the struggle, so we came up with the Sales Ready Starter Kit. It is a service that we provide which gets 3 emails out so you can start driving … Continue reading
Finding Content For Your Email Marketing Campaign
Finding The Content We know that not every company has content creators on staff, but that does not mean that you can’t create content driven email campaigns. If you have great content on hand or need help finding some, this video will help as we take our second step towards creating our Sales Ready Starter … Continue reading
Smartphones…not just for texting anymore
Smartphones have become an important driver of sales success. At your office, the local coffee shop, or out to dinner at your favorite restaurant, look around…someone is using their smartphone. And more and more often, a purchase is being made. According to eMarketer, one in five consumers will make a purchase in 2014 … Continue reading
Email Marketing Benchmarks for Open and Click Rates
The foundation of gauging the success of your email campaigns in the dashboards set up in your CRM software. With email marketing, it’s important to consistently monitor what has been opened and when the readers click on a link to learn more. Most companies set up dashboards to create benchmarks for opens, clicks, conversions … Continue reading
3 Ways to Stop Delusional Explorers from Destroying Your Sales Process
Throughout human history, people have been driven to explore the unknown. We have an involuntary compulsion to discover new things and push the boundaries of what science and technology offer us. Today’s buyers often use the exploration of the internet as a delusional escape from using the expertise of your company in their buyer journey. … Continue reading