Tame the Lone Wolf Mentality of Your Sales Team with CRM Software

Many sales teams have been caught off guard by the dramatic change in buyer behavior. In both the B2C and B2B environments, sales productivity has been enormously challenged by the “New Buyer”. CRM software can help. Just a short time ago, sales managers focused on the sales process. Their goal was to create qualification criteria, … Continue reading

Failing to Plan is Planning to Fail…Tips for CRM Success

A lot of companies are “WOWed” by all the bells and whistles good CRM software offers their business. It is truly amazing what a well-designed and easy to implement sales CRM package can do for launching spectacular success. You can expect increased sales, happier customers and more peace in the workplace when everything is done … Continue reading

Animated GIFs and email marketing

Turn your boring email marketing campaigns into exciting ones with an animated GIF. Spice Up Your Email Marketing!   With an animated GIF you can really extend the capabilities of your emails.  Follow along in this video as Austin shows you how to create an animated GIF for your email campaigns without access to Photoshop. … Continue reading

Mobile Email Marketing And You In 2014

Mobile Email Marketing As you plan for 2014 we want you to keep in mind the ever changing environment for Email Marketing.  Below is an infographic that shows some pretty compelling information about the trends of mobile email marketing.  Have you adapted to these trends in order for email recipients to receive your content in … Continue reading

It’s a Jungle Out There – What Animal is Like Your Email Marketing?

According to a recent article from Curata, 71% of marketers plan to increase their budget for content marketing in 2014.  Since a large percentage of that content is used in email marketing campaigns, take a look at some of the other things Curata’s Michael Gerard says about best content marketing practices. Which Animal Totem Represents … Continue reading

Giving Meaning to Lead Generation

So much has been said about lead generation: how to do it, what not to do, tricks, and favorite tips. A few months back, The Huffington Post shared a detailed example of a cold call gone wrong. The sale though went wrong long before the conversation even started. The sale went wrong because it was … Continue reading

4 New Ways to Sell to Your Constantly Connected Sales Leads

Today’s sales leads are not at all like the ones only a few years back. They are constantly connected, tech-savvy and ego-centric. Because they know how to research, review and compare prices before making a purchase, they are in control of the buying process. They will remain in control for the foreseeable future, so your … Continue reading

3 Powerful Ways to Maximize Automation in Your Email Marketing

Maximize Automation -Email marketing has been around for a very long time. In the early days, marketers used the “batch and blast” method of reaching potential customers. Because the recipients were happy to read their email when it came in small quantities, those early marketers were quite successful. As email inboxes became flooded, prospective buyers … Continue reading

10 Ways to Avoid Common Email Marketing Mistakes in 2014

Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a whopping $44.25 for each dollar invested. If you are not yet experiencing … Continue reading

One Single Requirement for Success in Email Marketing

Email Marketing Success – Email has been around a very long time and lacks the sexy appeal of social media like Pinterest, Instagram or the aging appeal of Facebook. Since the beginning of email marketing, people have claimed that it was destined to fail. According to a recent study by Custora, customer acquisition using email … Continue reading