Getting into the customer’s head has always been the goal of marketing. How is this achieved? You will find many strategies, but the best ones revolve around customer feedback. Think of your customers as judges and your company as an Olympic athlete. Your marketing...
Many marketers feel responsible for developing content for their email marketing campaigns from what they already know. Too often, the seemingly high level ethics end up with the content developer sitting at the computer…with fingers on the keyboard… frozen with...
When you use images in your email marketing messages you can sometimes run into recipients that choose to disable images. For this reason you should use HTML buttons rather than images. Here is a great article for coding up your own HTML button with CSS....
Nurturing Sales Leads - Think of your sales leads as newborn babies. You brought them into your world through your lead generation campaigns, and now you want them to grow into happy and successful customers. Like parenting, lead nurturing is a journey. It doesn’t...
Sales Leads Trust -The internet has amped up customer mistrust to the typical salesperson. The customer thinks of a slick haired and smooth talking man who would do anything to make a sale. The new buyers refuse to be manipulated. Sales Leads Trust - How does your...
Think of sales as a sport. It has always been seen as an individual effort. Members of the same “sales team” often compete against each other for sales. They focus on themselves and don’t care much about their colleagues. CRM software puts the team back in...
Coach Sales Leads -Behind every great athlete is a great coach. Imagine your sales leads as a team and your company as their coach. To begin, you want to get the leads ready for each game both mentally and physically. When they win, you win too. Being fully...
BBB Online CRM and Email Marketing Integration One of our many awesome clients that are based out of Houston is the Better Business Bureau of Houston. They have an interesting backend system which compiles information about prospective BBB accredited businesses,...
Benjamin Franklin once said “If you fail to plan, you are planning to fail.” This couldn’t be truer when it comes to email marketing campaigns. Think of your email campaign as a general thinks of a war. Success hinges upon a well thought out plan with clearly...
Ten years ago email was the only form of social media. Handheld mobile devices were primarily owned by businesspeople, with email access as their main function. Today’s society is much different. Nearly everyone owns a smartphone. Social media platforms such as...