The Customer Is Always Right

It does not take working years and years in retail to come across this age old saying or to understand its meaning. “The customer is always right.” Period. It goes right along with the law of being innocent until proven guilty. The greater majority of your customers are honest people just trying to get a … Continue reading

What is Permission Based Marketing?

Permission-Based Marketing Uncovered   If you are a marketer, permission-based marketing should be a well-understood and applied practice. However, for those just getting into marketing it’s helpful to gain a basic understanding of what permission-based marketing is and what it is not in order to keep current customers and attract new customers in a respectful … Continue reading

4 Steps to Improving Email Marketing Lead Generation

Email marketing is becoming more of a challenge as more and more messages are landing in inboxes – and being deleted. Set yourself apart with an improved e-mail marketing campaign. Focus on these 4 areas of your email marketing efforts and improve your lead generation results. Design The design of your email is important. Keep … Continue reading

How To Build Email Marketing Lists With Social Media

5 Easy Steps – How To Build Email Marketing Lists with Social Media Most people are familiar with using their website to gather emails, sign people up for newsletters and offer freebies in exchange for emails. But fewer people are actually using their social media presence to further grow their email marketing lists. Social media … Continue reading

When To Send Email Marketing Campaigns

Determining the Best Day and Frequency to Send your Email Marketing Campaign   The two biggest questions email marketers who are just getting started ask are how often to send emails and when to send email campaigns.  These are important questions to answer because no matter how great your emails, if they are sent at … Continue reading

Writing Good Email Subject Lines

How to Write Email Subject Lines That Get Opened   One of the most common email marketing questions is, “How should I write my subject lines so that more recipients will open my emails?” It’s widely known that the email subject line is the gateway to the reader.  It’s not uncommon for people to peruse … Continue reading

How to Improve Email Marketing Open Rates

Steps To Improve Email Marketing Open Rates   There are three steps to improving email marketing open rates.  First, you have to get past the spam filters that block so many emails.  Second, you have to use great marketing creativity to develop strong subject lines.  Finally, you have to measure your open rates and experiment … Continue reading

Email Marketing Tips To Increase Newsletter Sign Ups

Top 10 Email Marketing Tips To Increase Newsletter Sign Ups Newsletter Signups – Newsletters can be a great marketing tool when they are done right. When it comes to increasing the newsletter signups on your website there are several things you can do to better engage your visitors and entice them to surrender there oh … Continue reading

How To Build An Effective Email Marketing List

Keys to Building an Effective Email Marketing List Email marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good list isn’t as easy as it seems. There’s much risk and high cost in buying 3rd party email … Continue reading

What Is Email Marketing – Email Marketing Explained

Most of us have heard the term “email marketing” and experience it daily in our inboxes. Whether it’s a coupon to your favorite store or a email newsletter from your industry you are the recipient of email every day. It is a vibrant, cost effective and growing way to reach your target market in a … Continue reading