Permission Based Email Marketing – Permission is Not Optional!

Permission Based Email Marketing – A No Brainer   The old adage, “It’s better to ask forgiveness than permission” doesn’t hold in email marketing.  Email marketing is a very personal medium unlike TV, print and radio. Emails are delivered personally, to you, just like a call to your cell phone. And nobody likes telemarketers, right? … Continue reading

The Quick & Dirty Guide To Email Newsletters

Many companies find value in sending out regular email newsletters. And rightfully so. Email newsletters are a great way to consistently communicate meaningful information to customers, grow customer loyalty and promote new products and services. This post will give you a high-level review of what you need to get your email newsletter going.   The … Continue reading

5 Ways Sales Pipeline Management Grows the Bottom Line

Managing the sales pipeline and sales people is challenging no matter the industry. Whether selling large ticket items or products and services that typically take customers several weeks or months to decide upon, sales people have a way of making the future look rosy for management.  Too often, reality doesn’t measure up. Sales people are … Continue reading

eMarketing Association Conference Oct. 23-24, 2012

SalesNexus at the eMarketing Association Conference Oct. 23-24, 2012 in Providence, RI.   The eMarketing Association (eMA) is an association of emarketing professionals. Members include governments, companies, professionals, and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community.   … Continue reading

Email Marketing & Social Media Best Practices

Email Marketing and social media marketing can be utilized in similar ways to help a business reach their marketing goals. Some of the best uses of both social media and email marketing are: Grow your marketing reach and prospect/customer base Create engagement through timely call to action messages (special discount, free trial, limited time offer) … Continue reading

Facebook Takes CRM to a New Level

What does customer relationship management (CRM) do for your business? It saves you money since finding new customers is expensive. Maintaining and growing the relationship with current customers is paramount. It gives your business information on what customers are looking for. By managing the relationships with your customers, you can better serve their changing wants … Continue reading

4 Creative Email Marketing Ideas

Don’t Let Your Email Marketing Get Stagnant You have a list, a group, of loyal followers who have agreed to receive your emails on a regular basis. Good job! You may be thinking that the hard part is over, right? Not so. The fun has just begun. Now that you have the fans, you need … Continue reading

The American Association of Inside Sales Professionals – New Houston Chapter

The American Association of Inside Sales Professionals (AA-ISP) Launches a New Houston Chapter SalesNexus has the privilege of hosting the inaugural meeting for AAI-ISP Houston in our offices on Thursday, October 11. SalesNexus has partnered with Launch Pad Solutions to create the AA-ISP’s first Houston Chapter. This inaugural event will be held on Oct. 11, … Continue reading

Email Marketing vs. Direct Mail

Email Marketing versus Direct Mail: Which to Use?   Whether you are launching a new small business or are a large established business refining your marketing mix, a common question stands before you: Email or Direct Mail? Maybe you’ve used one relentlessly throughout the years, but are looking for an avenue to reach more people. … Continue reading

The Customer Is Always Right

It does not take working years and years in retail to come across this age old saying or to understand its meaning. “The customer is always right.” Period. It goes right along with the law of being innocent until proven guilty. The greater majority of your customers are honest people just trying to get a … Continue reading