Customer relationship management or CRM has been around since the 1980’s. The concept is pretty clear. And the benefits to your business should seem obvious by now. There’s an age old saying that goes, “If it ain’t broke, don’t fix it.” Lately though, it seems like...
Accurate CRM Measures to Automate Business Growth World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.” Yet many businesses depend on forecasts and sales systems that are far from accurate. When...
The customer relationship is at the center of any successful sales strategy today. Whether the customer has found your company in a search, email campaign or any other lead generation activity, the buyers want smart, tailored and useful information that will allow...
Email Marketing Implementation - Market Week posted about a study done recently by Experian Marketing Services saying that email marketing is on the rise. Compared to 2012, the volume of emails sent by the consumer goods industry as well as others, like travel and...
We learn a lot about what grows business from our clients. They tell us every day what is working. Thankfully, they often cite the “Magic 5 of Content Based Email Campaigns that Drive Sales”. In a series of five articles, we will dig deeper into this...
The old Golden Rule says, “Do unto others as you would want to have done unto you.” It sounds generous and fair. However, in email marketing, it makes the process much easier. The goal is to see through your customer’s eyes to understand exactly what appeals to...
One of the most cost effective lead generation tools available today is email marketing. But when it is done wrong, it can repel rather than attract prospective buyers. It is costly and difficult to connect with prospects whether you are cold calling, knocking on...
Advantages of Marketing Automation Imagine a Monday morning that starts with a simple search and a couple of mouse clicks. You take a few moments to sit back in your chair and know that your sales team is supplied with a fresh set of qualified prospects. A smile...
Coutesy of the Vistage blog, some great quotes and management lessons from two of our greatest presidents... Washington and Lincoln on Management: "My observation is that whenever one person is found adequate to the discharge of a duty, it is worse...
Email Marketing Competition - A decision to decrease the use of first class mail delivery may have a huge impact on the marketing world. The United States Post Office has been in talks for years now on how to turn its very failing business around. With technology...