How To Build An Effective Email Marketing List

Keys to Building an Effective Email Marketing List Email marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good list isn’t as easy as it seems. There’s much risk and high cost in buying 3rd party email … Continue reading

What Is Email Marketing – Email Marketing Explained

Most of us have heard the term “email marketing” and experience it daily in our inboxes. Whether it’s a coupon to your favorite store or a email newsletter from your industry you are the recipient of email every day. It is a vibrant, cost effective and growing way to reach your target market in a … Continue reading

Grow Sales with Customer Relationship Management

Presented by SalesNexus CEO, Craig Klein, on July 15, 2012, to the The Expedite Association of North America (TEANA) in New Orleans.     Grow Sales with Customer Relationship Management slides available here.

Email Blast via CC in Outlook – Email Marketing No No’s

Today I received two separate emails from businesses where the sender CC’d (carbon copied) a long list of their customers. For those new to email marketing, this is a major “No No”!   More on why this is something to avoid later. First the funny part… Both emails included the legal disclaimer at the end … Continue reading

From Email Newsletters to Email Marketing that Drives Sales

Email Newsletters are a common first step in email marketing.  Creating lead nurturing campaigns that generate sales results can be complex and overwhelming! We developed a systematic approach to segmenting your market, developing emails and content for your target customers and building campaigns that create live leads for sales teams. In this workshop, you’ll learn … Continue reading

How to Gain Loyal Customers: Get Personal

How was Tony Hsieh able to take the simple concept of selling shoes online and create a billion dollar company? A big reason for Zappos’ continued success is its dedication to customer service. In fact, Hsieh believes in customer service so much that he wrote a book on the subject. If you browse through the … Continue reading

How Can You Prevent Worry from Sabotaging Sales?

When it comes to your website, it’s easy to forget that your online customers have needs that are very similar to in-store shoppers. Not only do you need to be able to draw customers in, but you need to be able to provide them with a pleasant experience that keeps them happy and eliminates worry. … Continue reading

The Truth About Social Media

The explosion of social media as a virtual meeting place has pressured businesses to use it to locate customers. Businesses have begun this quest by increasing their online presence on sites like Facebook, LinkedIn, Google+ and Twitter. They have also expanded their marketing effort by participating on media sharing sites like YouTube and Pinterest. However, … Continue reading

6 Reasons Why Your Business Needs a Blog

Blogs are great promotional tools for businesses. Businesses that blog understand how important it is to their overall marketing efforts. However, using a blog for direct advertising isn’t how you get the best results. Instead, here are the top ways a blog can benefit your business:   1. Help establish your company as an industry … Continue reading

Six Reasons Content Should Be Part of Your Marketing

Content Marketing – Gone are the days when you could simply break into TV viewers’ shows with your ad, tell them how great your product is and then wait for them to show up at your door. The Internet doesn’t work that way. While the Internet can connect you with a wider pool of potential … Continue reading