Email Marketing: Formatting Do’s and Don’ts

Email marketing has advanced to be a perfect combination of low cost marketing, technology infused outreach and social networking. It can easily take on a bad reputation by being classified as bulk email or even worse spam, but with the proper content and formatting, what once would have been seen as “just another worthless message” … Continue reading

Advantages of Mobile CRM Software

5 Reasons You Need Mobile CRM Software   The world is going mobile, and your sales team should too. Sales people are on their phones and on the road constantly pounding the pavement to build relationships and grow sales. There’s no reason your CRM software shouldn’t go with them.  Smart phones are the way of … Continue reading

CRM & Email Marketing

Why Bundle CRM & Email Marketing?   The question we have been asking at SalesNexus is why not bundle CRM & Email Marketing services. For too long these two entities have been necessary, yet separate.  Why wouldn’t you want to be able to track leads and data from sales and implement a new email outreach … Continue reading

Unsolicited Bulk Email Can Wreak Havoc On Your Business

First things first, you need to know that unsolicited bulk email is the same as SPAM! You may be thinking that bulk email is a low cost, high profit margin advertising route for your business…well think again. Below I will address a few of the high costs of spamming.   Bulk Email – Inexpensive, Yet … Continue reading

5 Things A Business Owner Should Know About CRM

It’s fair to say that business owners shouldn’t get bogged down in the details of their CRM system. That’s the sales managers job. However, there are a few things every business owner, from a CEO to a SMB owner should know before committing to a new CRM system.   So What Are The 5 Things … Continue reading

Permission Based Email Marketing – Permission is Not Optional!

Permission Based Email Marketing – A No Brainer   The old adage, “It’s better to ask forgiveness than permission” doesn’t hold in email marketing.  Email marketing is a very personal medium unlike TV, print and radio. Emails are delivered personally, to you, just like a call to your cell phone. And nobody likes telemarketers, right? … Continue reading

The Quick & Dirty Guide To Email Newsletters

Many companies find value in sending out regular email newsletters. And rightfully so. Email newsletters are a great way to consistently communicate meaningful information to customers, grow customer loyalty and promote new products and services. This post will give you a high-level review of what you need to get your email newsletter going.   The … Continue reading

5 Ways Sales Pipeline Management Grows the Bottom Line

Managing the sales pipeline and sales people is challenging no matter the industry. Whether selling large ticket items or products and services that typically take customers several weeks or months to decide upon, sales people have a way of making the future look rosy for management.  Too often, reality doesn’t measure up. Sales people are … Continue reading

eMarketing Association Conference Oct. 23-24, 2012

SalesNexus at the eMarketing Association Conference Oct. 23-24, 2012 in Providence, RI.   The eMarketing Association (eMA) is an association of emarketing professionals. Members include governments, companies, professionals, and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community.   … Continue reading