Email Marketing ROI is much easier to ascertain than traditional marketing efforts and thus should be implemented in order to measure the success of this marketing tactic. This is critical. If you aren’t measuring your marketing activity you won’t be able to prove its efficacy. You won’t know how many people opened or read your … Continue reading
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What CEOs Should Know about CRM (Part 1 of 4)
Get Your Best Sales People to Love CRM Front-line sales people are known for resisting new software. The best system can be rendered pretty well worthless if you can’t get the users to adopt it. That is why the best CRM software is designed by sales people…for sales people. Far beyond the needs of … Continue reading
How To Choose CRM Software
Picking the right CRM software partner is critical for long-term CRM success. The first question you should be asking is what are my business goals. Establishing your business goals will help you weed through all the options available with CRM systems to determine what your business truly needs. Do you simply need contact management? Do … Continue reading
Email Marketing: Formatting Do’s and Don’ts
Email marketing has advanced to be a perfect combination of low cost marketing, technology infused outreach and social networking. It can easily take on a bad reputation by being classified as bulk email or even worse spam, but with the proper content and formatting, what once would have been seen as “just another worthless message” … Continue reading
Advantages of Mobile CRM Software
5 Reasons You Need Mobile CRM Software The world is going mobile, and your sales team should too. Sales people are on their phones and on the road constantly pounding the pavement to build relationships and grow sales. There’s no reason your CRM software shouldn’t go with them. Smart phones are the way of … Continue reading
CRM & Email Marketing
Why Bundle CRM & Email Marketing? The question we have been asking at SalesNexus is why not bundle CRM & Email Marketing services. For too long these two entities have been necessary, yet separate. Why wouldn’t you want to be able to track leads and data from sales and implement a new email outreach … Continue reading
Tricks for Speedy Internet Marketing and Email Marketing
Vik Rajan, founder of Phoneblogger.net, presents Tips and Tricks on Speedy Internet Marketing and Email Marketing And here are the slides from Vik’s presentation… Apps and Tricks for Speedy Internet and Email Marketing from Craig Klein
Unsolicited Bulk Email Can Wreak Havoc On Your Business
First things first, you need to know that unsolicited bulk email is the same as SPAM! You may be thinking that bulk email is a low cost, high profit margin advertising route for your business…well think again. Below I will address a few of the high costs of spamming. Bulk Email – Inexpensive, Yet … Continue reading
5 Things A Business Owner Should Know About CRM
It’s fair to say that business owners shouldn’t get bogged down in the details of their CRM system. That’s the sales managers job. However, there are a few things every business owner, from a CEO to a SMB owner should know before committing to a new CRM system. So What Are The 5 Things … Continue reading
Permission Based Email Marketing – Permission is Not Optional!
Permission Based Email Marketing – A No Brainer The old adage, “It’s better to ask forgiveness than permission” doesn’t hold in email marketing. Email marketing is a very personal medium unlike TV, print and radio. Emails are delivered personally, to you, just like a call to your cell phone. And nobody likes telemarketers, right? … Continue reading