Sales Enablement is about many things and the concept can be overwhelming for businesses and sales team. Often, businesses start on a journey of “self improvement” and run out of steam due to the pressures of taking care of business and cause themselves more...
For 25 years, 50% of CRM implementations have failed to meet expectations. This is primarily due to lack of adoption by sales people. It’s been the case since the inception of the word CRM. In recent years, it’s been tempting to hope that younger...
I know that sales reps the world over are going to hate me for this but, the truth is the truth! Sales people lie to their management a LOT! Please understand… I’m a sales person. I have spent my life learning about sales, selling, hiring salespeople, training them...
It was true 15 years ago and it’s still true. 50% of CRM implementations fail to meet management’s goals. Don’t get discouraged! The reasons for this high failure rate are primarily in your control. The following five red flags can serve as warning signs you’re...
Can we agree that having a well defined sales process is a good thing? that its a good idea to have one? I mean, if you’re in the manufacturing business, you’re going to have a pretty specific process defined for manufacturing each product right? That’s how...
We spent all this money and time on this CRM and I can’t get my sales people to use it! I know. I feel you! This is the #1 reason that over 50% of CRM implementations fail. But I’ve got some unpleasant news for you… The blame doesn't lie with the sales team. Their...
With the B2B sales cycle longer than ever before, a strategic lead generation and lead nurturing program is critical to cultivating your leads and closing the sale. When it comes to successful B2B marketing campaigns, is your business an industry leader or is...
Email Marketing Statistics -With nearly three out of four marketers stating that email marketing remains one of the most effective B2B communication channels for lead nurturing and sales, it’s clear that email marketing is here to stay. It’s no surprise that 59% of...
Clark Buckner, host of the Technology Advice Expert Interview Series Podcast, interviewed SalesNexus CEO, Craig Klein on how CRM, marketing automation and lead nurturing technology can bridge the gap between the marketing and sales teams. Here are a...
Real-Time Customer Relationship - Your customer is busy. Their lives are fast-paced and they have a world of options – literally – at their fingertips. Your customers expect everything “now” When your customer is used to instant gratification, real-time response is...