We’ve borrowed an urban legend quoting “Slick Willie” Sutton. He was asked why he robs banks and is quoted to say “That’s where the money is.” The same statement applies if companies are asked why to focus marketing on mobile devices. A recent study reported by...
Making The Call So we created an email campaign from our starter kit video series. Now it is time to call on those prospects that showed interest, in order to qualify them further. For this we bring in Michael Halper to discuss making the call. Here's the entire...
Writing The Email For some writing the email is the hardest part. We go through a simple process to making your email campaigns personal, and informative for the lead. Here's the entire Starter Kit Video Series: Lead Generation Starter Kit Intro Finding Content...
Starter Kit Getting warm leads to your sales team can often be a difficult challenge. At SalesNexus we are aware of the struggle, so we came up with the Sales Ready Starter Kit. It is a service that we provide which gets 3 emails...
Finding The Content We know that not every company has content creators on staff, but that does not mean that you can't create content driven email campaigns. If you have great content on hand or need help finding some, this video will help as we take our second...
Smartphones have become an important driver of sales success. At your office, the local coffee shop, or out to dinner at your favorite restaurant, look around…someone is using their smartphone. And more and more often, a purchase is being made. According to...
The foundation of gauging the success of your email campaigns in the dashboards set up in your CRM software. With email marketing, it’s important to consistently monitor what has been opened and when the readers click on a link to learn more. Most companies set up...
Throughout human history, people have been driven to explore the unknown. We have an involuntary compulsion to discover new things and push the boundaries of what science and technology offer us. Today’s buyers often use the exploration of the internet as a...
The primary reason why companies fail in their email marketing campaigns is the fact that nothing is new in their message. They use a powerful, modern email delivery system to send promotional messages that are similar to the traditional advertising used more than...
Craig Klein speaks at email world about the power email marketing can have on your sales funnel Digital Marketer puts on some of the best conferences on digital marketing I know of. I was honored to be a speaker at the recent Email World conference, in September of...