Tried and True Army Tactics to Use in Your CRM Software

Q: How can you effectively lead prospects through your sales process to become a loyal customer and how can CRM software help?    CRM Tactics – Implement a strategy used by the U.S. ARMY they call the After Action Review process.   Major R. Kennedy outlines the doctrine of the After Action Review process (AAR) … Continue reading

5 Steps to Engaging Email Marketing Automation

Most business is hyper-aware of the fact that email marketing automation is a wonderful tool in today’s marketplace.  Yet, an email marketing campaign implemented poorly is often a waste of time.  For many companies, the mystery of success is elusive and causes them to simply procrastinate. How can email marketing software engage customers and prospects? … Continue reading

How Do You Love Your Email Marketing? Let’s Count the Ways!

Email marketing is loved by many small to mid-sized companies because of the wildly profitable returns on investment (ROI) compared to other forms of marketing. Yet many other companies resist implementing an email marketing campaign at all.  The resistant company may see the practice as annoying spam.  We all hate spam.  Don’t do it. Instead, … Continue reading

How an Online CRM Can Give Your Company ESP

The attitude of today’s sales lead is a far cry from the ones we worked with just a few years ago.  They make it tough on the best sales teams with all the best technology like mobility computing, online CRM, email marketing and everything.  Either they don’t want to talk to a salesperson because they … Continue reading

3 Steps to Boost Sales Conversions with Email Blast Software

Pop Question:  What is the goal of an automated email blast software campaign? Lots of answers may quickly come to mind and most of them would have to do with conversions, sales and increased revenue.  That mindset can blow you off track of the most effective use of marketing automation. None of those things are … Continue reading

Online CRM Drives 5 Stages of Customer Relationships

Everything has changed in the world of sales.  What is driving this rapid change is the attitude of the consumer.  With the customer in charge of the sales process, the only way to follow their lead is to use tools in an online CRM (Customer Relationship Manager).   5 Stages of Customer Relationship   Experts … Continue reading

4 Glaringly Obvious Signs of Bad Email Marketing

Unless you have been hiding under a rock somewhere, you have been hearing about the marvelous results some companies are experiencing with marketing automation that uses targeted email campaigns.  Just a few years ago, many were predicting the doom of email marketing because consumers have moved to internet search.  The reality is literally the opposite … Continue reading

The Other Side of Email Marketing

You spend time and money to get your email marketing campaigns perfect. You want the right images, the right message and the right recipients. You hire help and research trends. And then you launch. But what happens next? On the business side, the side YOU see, you wait and hopefully the new customers start rolling … Continue reading

Ten Tremendous Tactics for Turning Your Pipe Dream into a Bulging Pipeline of Sales Leads

In a perfect world all sales leads will be easily sorted as: qualified to purchase right away or not ready yet.  The ones that are qualified set appointments with one of the sales team and those not yet ready are placed into lead nurturing campaigns. Sounds like a pipe dream, doesn’t it? It doesn’t have … Continue reading

The Secret to Testing Your Email Marketing Automation

When companies begin email marketing for the first time, they often ask what works.  Their goal is to duplicate exactly the same “best practices” and follow any rules so they can duplicate the success of others.  Trouble is, the successful business they might follow is different.  Even a company in the same industry has a … Continue reading