Welcome to Our Blog
Let’s face it - most CRMs feel like they were built in a boardroom by people who’ve never closed a deal. But not here. We’re flipping the script. This blog is your backstage pass to smarter selling, real-world tips, and a whole lot of personality.
3 Proven Reasons Why Sales Leads Respond Well to Marketing Automation
With the overwhelming volume of information available, the average American’s attention span is shrinking rapidly (down to 8 seconds in 2013 and shortening every day)....
It’s Past Time to Respond to Mobile Email
You will notice email cannot be killed. Despite all the ramblings about its death or impending doom, it comes back and back again like the...
Image Secrets to Increase Success of your Email Marketing Campaigns
Email marketing continues to be the solid foundation of almost all marketing budgets. The best use of images and graphics helps maximize the benefit of...
10 Ways to Get Your Content Read and Increase Reader Response
The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly...
Metrics 101: What are Open and Click Rates? And Why Should I Care?
One of the tragic parts of the new digital world is people tend to assume you know things. You find yourself “Googling” very basic terms...
8 Proven Ways to Increase Your Email Marketing Click-Through Rate
According to the Email Stat Center, marketers make $44.25 for every one dollar spent on email marketing. That is a pretty impressive ROI. Still, many...
Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized
Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized This weeks tip is just a heads up about our merge...
The Perils of Ego-Centric Email Marketing
More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing...
The Awesome Power of Customer Feedback
Getting into the customer’s head has always been the goal of marketing. How is this achieved? You will find many strategies, but the best ones...