Welcome to Our Blog
Let’s face it - most CRMs feel like they were built in a boardroom by people who’ve never closed a deal. But not here. We’re flipping the script. This blog is your backstage pass to smarter selling, real-world tips, and a whole lot of personality.
Metrics 101: What are Open and Click Rates? And Why Should I Care?
One of the tragic parts of the new digital world is people tend to assume you know things. You find yourself “Googling” very basic terms...
8 Proven Ways to Increase Your Email Marketing Click-Through Rate
According to the Email Stat Center, marketers make $44.25 for every one dollar spent on email marketing. That is a pretty impressive ROI. Still, many...
Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized
Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized This weeks tip is just a heads up about our merge...
The Perils of Ego-Centric Email Marketing
More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing...
The Awesome Power of Customer Feedback
Getting into the customer’s head has always been the goal of marketing. How is this achieved? You will find many strategies, but the best ones...
Streamline Your Content Development Process – Curate
Many marketers feel responsible for developing content for their email marketing campaigns from what they already know. Too often, the seemingly high level ethics end...
Quick Tip – Style HTML Buttons With CSS Rather That Using Image Buttons
When you use images in your email marketing messages you can sometimes run into recipients that choose to disable images. For this reason you should...
What Being a Parent Teaches You about Nurturing Sales Leads
Nurturing Sales Leads – Think of your sales leads as newborn babies. You brought them into your world through your lead generation campaigns, and now...
5 Time-Tested Ways to get Your Sales Leads to Trust You
Sales Leads Trust -The internet has amped up customer mistrust to the typical salesperson. The customer thinks of a slick haired and smooth talking man...