Sales Management, Sales Training
It does not take working years and years in retail to come across this age old saying or to understand its meaning. “The customer is always right.” Period. It goes right along with the law of being innocent until proven guilty. The greater majority of your customers...
Email, Email Marketing, Marketing Automation
Permission Based Marketing Uncovered If you’re a marketer, permission based marketing should be a well-understood and applied practice. However, for those just getting into marketing, gaining a basic understanding of what permission based marketing is and what...
Email Marketing, Lead Generation
Email marketing is becoming more of a challenge as more and more messages are landing in inboxes – and being deleted. Set yourself apart with an improved e-mail marketing campaign. Focus on these 4 areas of your email marketing efforts and improve your lead generation...
Email Marketing, Marketing Automation
Determining the Best Day and Frequency to Send your Email Marketing Campaign The two biggest questions email marketers who are just getting started ask are how often to send emails and when to send email campaigns. These are important questions to answer because no...
Email Marketing, Lead Generation
Top 10 Email Marketing Tips To Increase Newsletter Sign Ups Newsletter Signups – Newsletters can be a great marketing tool when they are done right. When it comes to increasing the newsletter signups on your website there are several things you can do to better...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Keys to Building an Effective Email Marketing List Email marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good list isn’t as easy as it seems....
Email Marketing, Lead Generation
Most of us have heard the term “email marketing” and experience it daily in our inboxes. Whether it’s a coupon to your favorite store or a email newsletter from your industry you are the recipient of email every day. It is a vibrant, cost effective and growing way to...
CRM Software, Email Marketing, Lead Generation, Marketing Automation, Sales Management
Presented by SalesNexus CEO, Craig Klein, on July 15, 2012, to the The Expedite Association of North America (TEANA) in New Orleans. Grow Sales with Customer Relationship Management slides available here.
Email Marketing, Lead Generation, Marketing Automation
Today I received two separate emails from businesses where the sender CC’d (carbon copied) a long list of their customers. For those new to email marketing, this is a major “No No”! More on why this is something to avoid later. First the funny...
Email Marketing, Lead Generation, Marketing Automation
Email Newsletters are a common first step in email marketing. Creating lead nurturing campaigns that generate sales results can be complex and overwhelming! We developed a systematic approach to segmenting your market, developing emails and content for your target...
Sales Management, Sales Training
How was Tony Hsieh able to take the simple concept of selling shoes online and create a billion dollar company? A big reason for Zappos’ continued success is its dedication to customer service. In fact, Hsieh believes in customer service so much that he wrote a...
Lead Generation, Sales Management
When it comes to your website, it’s easy to forget that your online customers have needs that are very similar to in-store shoppers. Not only do you need to be able to draw customers in, but you need to be able to provide them with a pleasant experience that...
