Remember the days when you were sent home from school with a report card? On this small “scorecard” was the teacher’s opinion of your schoolwork. Combined with the teacher’s opinion were cold, hard statistical facts about how you were making progress. If you don’t...
Great email marketing software is just the beginning. If you want to produce sales results, you must develop email campaigns that seduce and engage the recipient. After all, the buyer may want to become educated and informed…but they don’t want to be given an...
Developing profitable business B2B relationships is more than landing a sale. It is a continuous journey that begins with buyer interest, evaluation and purchase. The relationship continues with the customer’s experience with your product or service. Just like any...
A wall that bends as I approach? Did I just wake up on the Starship Enterprise?! Technology that responds to humans is rapidly becoming commonplace. Your clients and sales leads expect you to adapt your communication to fit them, their activities and even the...
Click Through Rates - It was February 14, 2005 in San Mateo, California. YouTube was founded and the world recognized that video has power. Shortly after that, marketers started trying to ramp up their email marketing using the obvious power of video. The early...
Good marketing in today’s internet saturated business environment can easily get far more leads than your sales team can adequately process to a transaction. Nevertheless your sales people constantly complain that the leads are worthless. Sorry to tell you this…but...
LeadFerret Contacts - SalesNexus is a wonderful system for taking your sales process, and optimizing it. One of the struggles many have when getting started with email marketing is the lack of leads to reach out to. LeadFerret This is why we partnered with...
Business is competitive. To survive the ever-changing demands of your business you want to reach out and grab anything that will help you achieve your goals. It is important that you gather what you need and implement a strategy that will help you achieve your...
Getting sales leads using internet tools has become relatively easy. So why are sales conversions lagging so far behind? The simple answer is that sales organizations have not yet adapted to the way people buy today. Vast Numbers of Potential Sales...
You may arouse your reader’s interest with provocative headlines and promises…but if you are not responsive - email recipients may still click away. The internet-enabled buyer has many demands and expectations. Chief among those mandates is the demand to be...