We are often asked about our Sales Ready Starter Kit, and how it can help someone's business. For those that have not started pre-qualifying leads it can really get you on the right track, and help your sales team be more efficient with their time. How does it...
Many sales teams have been caught off guard by the dramatic change in buyer behavior. In both the B2C and B2B environments, sales productivity has been enormously challenged by the “New Buyer”. CRM software can help. Just a short time ago, sales managers focused on...
A lot of companies are “WOWed” by all the bells and whistles good CRM software offers their business. It is truly amazing what a well-designed and easy to implement sales CRM package can do for launching spectacular success. You can expect increased sales, happier...
Turn your boring email marketing campaigns into exciting ones with an animated GIF. Spice Up Your Email Marketing! With an animated GIF you can really extend the capabilities of your emails. Follow along in this video as Austin shows you how to create an animated...
Mobile Email Marketing As you plan for 2014 we want you to keep in mind the ever changing environment for Email Marketing. Below is an infographic that shows some pretty compelling information about the trends of mobile email marketing. Have you adapted to these...
According to a recent article from Curata, 71% of marketers plan to increase their budget for content marketing in 2014. Since a large percentage of that content is used in email marketing campaigns, take a look at some of the other things Curata’s Michael Gerard...
So much has been said about lead generation: how to do it, what not to do, tricks, and favorite tips. A few months back, The Huffington Post shared a detailed example of a cold call gone wrong. The sale though went wrong long before the conversation even started....
Today’s sales leads are not at all like the ones only a few years back. They are constantly connected, tech-savvy and ego-centric. Because they know how to research, review and compare prices before making a purchase, they are in control of the buying process. They...
Maximize Automation -Email marketing has been around for a very long time. In the early days, marketers used the “batch and blast” method of reaching potential customers. Because the recipients were happy to read their email when it came in small quantities, those...
Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a...