Blog

Email Marketing Competition: What’s Next?

Email Marketing Competition – A decision to decrease the use of first class mail delivery may have a huge impact on the marketing world. The United States Post Office has been in talks for years now on how to turn its very failing business around. With technology increasing by the second and so many consumers … Continue reading

6 Easy Steps to Quality Sales Leads and Sales Growth

  I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank.   We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably.   Listen to the audio recording here – CRM-Email-Marketing-Content-to-Cash   You can also download … Continue reading

4 Pillars of a Sales Messaging Strategy that Drives Growth

How to communicate what your products and services do for your customers, get their attention and understand their needs, with Michael Halper, author of “The Cold Calling Equation” –   You’ll learn…   Communicating your Value Proposition Understanding your Customer’s Pain How to Qualify Leads and Prospects Develop Statements Building Interest in your Product or … Continue reading

8 Email Marketing Tips to Benefit Your Business

Each year, the question remains the same: “What changes does this year hold for email marketing?”  The answer continues to evolve as technology changes and improves at a fast pace.   However, one thing remains certain: the use of email marketing is an essential part of the success of your business regardless of the size. … Continue reading

Grow Your Business in 2013 – TeleSeminar

The year 2013 has begun. What will you do differently this year? After all the holiday distraction, most of us could use a ‘shot in the arm’ to get the year on track for increased business. That’s why I am excited that I have been invited to participate in a Teleseminar Summit. Ten experts in … Continue reading

How to Quickly Assess and Qualify Sales Leads

If you could qualify sales leads and spend 100% of your time talking to only highly qualified prospects that have a need to purchase your product and service, would it make your job easier?  If you also knew they had the interest, authority, and budget to purchase – your efforts would be taken up another … Continue reading

Uncover the Buyer’s Pain to Improve Your Sales Process

Diagnose the pain of your buyer prospects to discover the best remedy for them and increase your own sales efficiency and improve your sales process.  The ability to gather and manage information around prospect’s needs is vital to work with buyers who are ready to purchase a solution.  Extract valuable information from them and then … Continue reading

How to Use Magic 5 Content Based Email Marketing to Increase Sales Results

Developing trust-based relationships with your prospects is a highly effective way to increase sales. You may be skeptical about how an email strategy can deliver sales. These are the reasons you may doubt the effectiveness: Your own inbox is overflowing…so you can’t understand how more email could increase sales. You don’t know where to start … Continue reading

Why I Joined SalesNexus CRM and Email Marketing

Clients ask how I came to work for a Houston based company while living in the small Georgia town of Athens.  Here’s my story:   My first exposure to the SalesNexus CRM program   I was the SalesNexus CRM administrator for the University of Georgia Conference Center and Hotel.  We had 60 users for the … Continue reading

5 Common Barriers To CRM Success

There are many potential barriers to CRM success. Here we discuss the top five that you should have on your radar if you are considering adding or switching CRM software providers. Choosing the right Customer Relationship Management software provider is an important decision that will positively or negatively impact your business for years.   Little … Continue reading

Top