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The NEW Golden Rule in Email Marketing

The old Golden Rule says, “Do unto others as you would want to have done unto you.”  It sounds generous and fair.  However, in email marketing, it makes the process much easier.  The goal is to see through your customer’s eyes to understand exactly what appeals to them.  Your CRM can be a virtual gold … Continue reading

5 Steps to Making Your Email Marketing More Than Just an Intelligent Spamming Tool?

One of the most cost effective lead generation tools available today is email marketing.  But when it is done wrong, it can repel rather than attract prospective buyers.  It is costly and difficult to connect with prospects whether you are cold calling, knocking on doors, presenting at trade shows – or using email campaigns.  You … Continue reading

The TV Ad Expense Report

On any given Friday night, most Americans are ready for a break from the week. They plop down on the couch, put their feet up, eat their favorite snack and grab the remote. As they hit the power button, they are normally faced with dozens of channels to choose from. Channel surf or watch what’s … Continue reading

Marketing Automation An Unfair Advantage over Your Competition

Advantages of Marketing Automation Imagine a Monday morning that starts with a simple search and a couple of mouse clicks.  You take a few moments to sit back in your chair and know that your sales team is supplied with a fresh set of qualified prospects.  A smile comes over your face when you think … Continue reading

President’s Day – Management Lessons from Lincoln and Washington

Coutesy of the Vistage blog, some great quotes and management lessons from two of our greatest presidents…   Washington and Lincoln on Management:   “My observation is that whenever one person is found adequate to the discharge of a duty, it is worse executed by two persons, and scarcely done at all if three or … Continue reading

Email Marketing Competition: What’s Next?

Email Marketing Competition – A decision to decrease the use of first class mail delivery may have a huge impact on the marketing world. The United States Post Office has been in talks for years now on how to turn its very failing business around. With technology increasing by the second and so many consumers … Continue reading

6 Easy Steps to Quality Sales Leads and Sales Growth

  I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank.   We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably.   Listen to the audio recording here – CRM-Email-Marketing-Content-to-Cash   You can also download … Continue reading

4 Pillars of a Sales Messaging Strategy that Drives Growth

How to communicate what your products and services do for your customers, get their attention and understand their needs, with Michael Halper, author of “The Cold Calling Equation” –   You’ll learn…   Communicating your Value Proposition Understanding your Customer’s Pain How to Qualify Leads and Prospects Develop Statements Building Interest in your Product or … Continue reading

8 Email Marketing Tips to Benefit Your Business

Each year, the question remains the same: “What changes does this year hold for email marketing?”  The answer continues to evolve as technology changes and improves at a fast pace.   However, one thing remains certain: the use of email marketing is an essential part of the success of your business regardless of the size. … Continue reading

Grow Your Business in 2013 – TeleSeminar

The year 2013 has begun. What will you do differently this year? After all the holiday distraction, most of us could use a ‘shot in the arm’ to get the year on track for increased business. That’s why I am excited that I have been invited to participate in a Teleseminar Summit. Ten experts in … Continue reading

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