Email Marketing Success - Email has been around a very long time and lacks the sexy appeal of social media like Pinterest, Instagram or the aging appeal of Facebook. Since the beginning of email marketing, people have claimed that it was destined to fail. According...
The root of CRM is customer service. You wouldn’t need software or systems to help manage your customer database if you didn’t care about customer service. But you do care. Your business cares. So in order to perfect your CRM, you have to start at the beginning:...
Few companies can survive without CRM software for Customer Relationship Management. But all too often, companies are wasting money on a full-blown system with amazing features and functionality, then they let the implementation fail. All-in-all, they only use it...
You’ve heard all the “buzz” about how profitable email marketing has become in today’s business environment. You need people to email. You want to get a list of sales leads quickly and cheaply too. This mindset of desperation can actually work...
The Dirty Truth about a Clean Database You can’t trust all the data sources available. Whether you obtain your lists from an online source or a new staff member, you need to take precautions to protect the cleanliness of the data. Otherwise, the clutter of old...
Email Marketing Alt Text And You We’re all familiar email programs like Outlook, Gmail, Thunderbird and others blocking images. When you receive an email, the images are not displayed initially. It looks like this: The images that you labored over don’t even show...
3 Sneaky Ways Your Dirty Database is Like a Future Heart Attack You wake up one Monday morning in a cold sweat. Your chest tightens. Your skin feels clammy. Your left arm feels numb. What is happening? Too often, this is a scenario where 23% of the men who...
Be the Source of Insight Using Marketing Automation Buyers are different than a few short years ago. They are more educated and spend time online to find resources of ever-increasing knowledge. Their insatiable desire to know more about the products and services...
Triggered Emails Coupled with CRM Integration Offer Value Lead nurturing marketing automation is highly valuable to both your company and your sales leads. Triggered emails are another way to engage your customers and learn more about what makes them happy. Any...
The Best Marketing Automation Uses Epic Content Marketing automation is much more than slapping together a few email campaigns with clickable content for the recipient to find. Sure, watching the metrics of what triggers a reader to click through is valuable to...