A well-conceived email marketing strategy continues to be one of the best marketing tools available to small and medium sized business (SMB). Yet many companies are actually driving away customers with bad email automation. ___ Always promote. People get weary of a constant stream of ‘great offers’. What they crave are companies that keep them … Continue reading
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Avoiding the Spam Folder
Email marketing is a safe and easy way to get information about your business into the hands of thousands of readers. It’s cost effective and fast. But with so many millions of emails traveling through the system these days, it can seem almost inevitable that yours may end up in your customers’ spam folder. Marked … Continue reading
Dont Look “Spammy” and Get Emails Blocked
Getting emails past the spam filters can be a challenge for small to medium sized businesses (SMB’s). In the attempt to the recipient’s attention, you can easily be trapped by the spam filters of the people you are trying to reach. All the hard work you put into crafting an email can be wasted by … Continue reading
Is Your Company Making These 10 Common Customer Relationship Mistakes?
In this business environment, you need to stop making Customer Relationship mistakes and hang on to each profitable customer. Although you may see lots of people making these familiar errors, you don’t want to be one of them. Use this as a checklist to make sure you are following the best business practices for building … Continue reading
3 Ingredients of Sales Growth
Growing sales doesn’t have to be a struggle! How can you generate more qualified sales leads? In this webinar, you’ll learn… How what you say on the phone, in emails, on your website and in person directly effects your success. How to assess and improve what you’re saying to leads, prospects and customers. … Continue reading
The Importance of Including Social Media in Email Marketing Campaigns
It is 2013. There are no more excuses for businesses not launching email marketing campaigns. In fact, there are no more excuses for businesses with social media connections either. These two things are likely the best marketing tools a small business has. Not only are they extremely simple to navigate but they are used by … Continue reading
Take All 50 Shades of Gray Out of Your Email Marketing
With the web-hopping habits of today’s potential customers, you have got to be clear, concise and compelling. There is absolutely no room for any shades of gray in email marketing. You also need to be provocative and proactive to reach the people who will buy your product or service. Clearly defining what you have to … Continue reading
Avoiding Security Breaches with Cloud Computing
You have grown your business and you are expanding your customer relationship management. Your business is all connected on “the cloud” and everything is running smoothly. So what’s next? How often do you think about the security of your cloud computing? Was it a consideration before setting up your system? Security breaches can happen but … Continue reading
12 New Ways to Stop Your Sales Process from Being an Old Leaky Bucket and What You Can Do To Plug the Leaks
If your CRM software is only used to house contact information about sales leads and current clients, you are wasting money and time. In fact, any company that is conducting their sales process like they did a decade ago is losing business…lots of business. In the sales profession – times they are a changing! You … Continue reading
Why You Should Put CRM Software at the Center of Your Marketing
In the early days of CRM software the primary goal was to keep track of prospects in the sales process. Before computers, only sales people with good written records or exceptional memories could maintain the details of the customer well enough to close the sale dependably. Delegating the maintenance of client data to a computer … Continue reading