Customer relationship management or CRM has been around since the 1980’s. The concept is pretty clear. And the benefits to your business should seem obvious by now. There’s an age old saying that goes, “If it ain’t broke, don’t fix it.” Lately though, it seems like businesses are trying this new trick of trying to … Continue reading
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Accurate CRM Measures to Automate Business Growth
Accurate CRM Measures to Automate Business Growth World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.” Yet many businesses depend on forecasts and sales systems that are far from accurate. When sales data is unpredictable, business revenue is inconsistent. Inconsistent revenue is a threat to … Continue reading
Are You Making this Big Customer Relationship Mistake?
The customer relationship is at the center of any successful sales strategy today. Whether the customer has found your company in a search, email campaign or any other lead generation activity, the buyers want smart, tailored and useful information that will allow them to make a good decision. Even with marketing automation, the … Continue reading
Are Businesses Getting the Most from their Email Marketing?
Email Marketing Implementation – Market Week posted about a study done recently by Experian Marketing Services saying that email marketing is on the rise. Compared to 2012, the volume of emails sent by the consumer goods industry as well as others, like travel and publishing, increased over five percent. In addition to this good news, … Continue reading
3 Sure-Fire Ways to have an Endless Supply of Ideal Prospects that Will Buy Your Products
We learn a lot about what grows business from our clients. They tell us every day what is working. Thankfully, they often cite the “Magic 5 of Content Based Email Campaigns that Drive Sales”. In a series of five articles, we will dig deeper into this tried-and-true system. We will begin with how to increase … Continue reading
The NEW Golden Rule in Email Marketing
The old Golden Rule says, “Do unto others as you would want to have done unto you.” It sounds generous and fair. However, in email marketing, it makes the process much easier. The goal is to see through your customer’s eyes to understand exactly what appeals to them. Your CRM can be a virtual gold … Continue reading
5 Steps to Making Your Email Marketing More Than Just an Intelligent Spamming Tool?
One of the most cost effective lead generation tools available today is email marketing. But when it is done wrong, it can repel rather than attract prospective buyers. It is costly and difficult to connect with prospects whether you are cold calling, knocking on doors, presenting at trade shows – or using email campaigns. You … Continue reading
The TV Ad Expense Report
On any given Friday night, most Americans are ready for a break from the week. They plop down on the couch, put their feet up, eat their favorite snack and grab the remote. As they hit the power button, they are normally faced with dozens of channels to choose from. Channel surf or watch what’s … Continue reading
Marketing Automation An Unfair Advantage over Your Competition
Advantages of Marketing Automation Imagine a Monday morning that starts with a simple search and a couple of mouse clicks. You take a few moments to sit back in your chair and know that your sales team is supplied with a fresh set of qualified prospects. A smile comes over your face when you think … Continue reading
President’s Day – Management Lessons from Lincoln and Washington
Coutesy of the Vistage blog, some great quotes and management lessons from two of our greatest presidents… Washington and Lincoln on Management: “My observation is that whenever one person is found adequate to the discharge of a duty, it is worse executed by two persons, and scarcely done at all if three or … Continue reading