CRM Software, Email Marketing, Lead Generation
If you’ve been using ACT Pro for several years, you may feel like you’re better off sticking with it. Although it lacks many of the features you want, you may believe that making a change now is going to create more problems than benefits. In reality, the...
CRM Software, Email Marketing
As a small business owner, you’ve got a lot on your plate. In fact, you’ve likely had to learn how to act as a jack of all trades. Because you’re already juggling so many responsibilities, do you really need to care about CRM? Absolutely! Regardless...
Email Marketing, Lead Generation, Marketing Automation
Recently, some marketing bloggers have advocated using fear as a marketing tool. Unlike many marketing tips that are pretty cut and dry, this one raises some significant issues: Is It Moral to Use Fear as a Marketing Tool? The first question that comes up about using...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Email Marketing is normally used by marketers. As it should be. However, if your objective is to generate leads for your sales team, then your sales team only sees “leads” that receive the email, open it, click on the call to action and fill out the form on your...
CRM Software, Email Marketing, Lead Generation
When the economy is in one of its all too frequent slumps, should your business even focus on CRM? Is worrying about CRM simply something that’s going to deplete even more of your limited resources? While you may have no choice other than eliminating certain...
CRM Software, Email Marketing
Are you concerned that customers aren’t going to take you seriously because you’re not a massive corporation? Do you think you need to take steps to make your business look larger and more professional? While these are common concerns among small business...
CRM Software, Email Marketing, Sales Management
Have you realized that your current CRM solution is not living up to your expectations? Although a CRM solution may seem great when you’re talking to a salesperson, many companies quickly discover that the product itself falls short. Since an inefficient...
CRM Software, Email Marketing
In my last post, I mentioned your email marketing efforts will almost always be more successful when you offer value to your recipients. In the comments, Chris Help backed up this point. He said “On the other hand, if someone sends out emails with USEFUL...
Email Marketing, Lead Generation
Is targeted email marketing profitable? Yes. How profitable? Recent research shows “B2C marketers report an average 256% ROI” from email marketing. No, that’s not a typo. It does say a two hundred and fifty-six percent ROI. How can your business...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Many companies make a big mistake when it comes to the way they handle sales. Although they take the time and energy necessary to hire top notch sales talent, they cripple these people’s ability to do well by not giving them the right tools. What’s good...
CRM Software, Email Marketing
This article has been selected for DeFinis Communications’ “Sales Coaching: Top Tips for Increased Productivity” Blog Carnival. You can enjoy even more posts from other exceptional bloggers to help you sell more at their website. The most valuable asset a sales person...
CRM Software, Email Marketing
Have you heard about the CRM Idol Competition? It’s a take off on the American Idol theme but, for CRM companies. Paul Greenberg and a team of CRM industry insiders have launched the competition for 40 “small” CRM companies in the US. Small means...
