You may feel guilty about “stealing” someone else’s content…but don’t. It can be the best thing ever for your email marketing campaigns if you do it right. Of course, you must follow ethical content curation practices. One of the most important is giving...
Your CRM dashboard can be really useful in helping you adapt to the buying patterns of your sales leads. Often people struggle with deciding what to measure, but no one really doubts that getting the data is useful. In the 1950’s Edward Deming revolutionized...
While the buzz is all about making our companies customer-centric, the vast majority of companies are still using their resources to push products and services on their potential sales leads. Why in the world is this happening when study after study heralds the...
If you think of email marketing as a way to bombard current and future customers with pitches and useless newsletter blah, blah, blah – you have missed the point. Those tactics may have worked a decade ago, but these days promotional emails are offensive to the...
Your sales leads are crazy-busy. They simply refuse to deal with anything complex. If you force them to decode your message or make a decision without fully understanding, all interest comes to a screeching halt. It is a perfectly normal human reaction to stress...
Pushy, aggressive and annoying sales methods have been a staple of success for many companies for decades. Today’s internet-enabled buyer resists this type of sales pitch and the phenomenon has changed sales leads your company depends upon. When you get a sales...
“Beyond the Age of Information is the Age of Choices” You might find it strange to quote the words of Eames in an article about email marketing. After all, most people only are aware of the world renowned Eames chair. It became an icon of mid century...
Paid digital advertising is typically focused on getting people to click on the ad and make a purchase. Email marketing is about building a growing list of email subscribers that position you to organically grow your business. It is not hard to imagine which...
The words “Marketing Automation” often bring back memories of the dry, impersonal emails you have received. You probably hate it when you get an email that has obviously auto-populated your name, yet talks about something that would NEVER entice you to purchase...
It’s the Personalization Stupid! That’s right, marketing automation can (and should) lead to more personalized communication. If you are not currently using your CRM software for marketing automation, you may think I am crazy for making such a dubious statement. ...