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Today’s New Customer Craves the Feminine Touch

One of the often overlooked benefits of CRM is communicating the desire for relationship with our customers. In the past, making a sale has been based on competition for the quick sale. That is clearly a masculine activity. The single purpose of making the sale has lost its power in the past decade.  Today’s customer … Continue reading

The Magic 5 of Content Based Email Marketing Campaigns that Drive Sales

A simple 5 step process to create on-going, automated email marketing campaigns that engage your audience and identify highly qualified prospects. You’ll learn… How to define your target audience and tips on sourcing email lists. How to create valuable content pieces that customers appreciate and respond to. How to separate the most qualified prospects from … Continue reading

Manage a Sales Process of Actions that Lead to Sales Growth

An in-depth look at what should be measured in every sales process, how to set goals for and measure it and how to manage sales people to achieve business growth.   You’ll learn…   •How failure to measure and manage the actions that lead to sales results in failure. •How to determine the crucial actions … Continue reading

How to Qualify Sales Leads and Focus on Sales Growth that’s Profitable

An in-depth look at how to use simple questioning techniques to determine if a sales lead will purchase and the powerful impact of consistent qualifying.   You’ll learn…. (Register here)   •How to determine what makes a prospect qualified for your business. •When to question prospects in order to determine their qualification. •How and When … Continue reading

Build a Successful Marketing and Sales Process Through Pain

An in-depth investigation of how to identify the emotional circumstances that cause customers to buy from you, how to question prospects to diagnose their “pains” and build sales process that win!   You learn…   •What makes people buy? •The difference between technical pain and emotional pain and why it matters. •How to determine a … Continue reading

360 degree View of the Customer Relationship for Business Growth

An in-depth look at how strong relationships between customers and companies drive business growth and the risk of mistaking a customer to sales person relationship with a customer to company relationship.   You’ll learn… What customers value most in businesses. How to establish trust and loyalty with customers. How sales people undermine the customer relationship … Continue reading

Choosing A Small To Medium Size Business CRM Software

CRM solutions for small to medium sized businesses (SMB) are widely available and growing in adoption. Many people have questioned whether customer relationship management systems make sense for small to medium sized business from a financial and practical standpoint. However, as the CRM industry matures, more nimble CRM software options are being made available to … Continue reading

Build Credibility with Your Customers using Email Marketing

How to Build Credibility with Email Marketing   Use the Power of Written Word to Boost Believability   People Buy from Those They Trust…and trust is hard to get these days.  Just like in personal relationships, “Love at First Sight” is rare in business today.  In most cases it takes time for your clients to … Continue reading

Climbing out of the Swamp: Finding More Time for Small Business

As a small business owner there’s a variety of obstacles in front of you as a startup company. It will not always be this way though. You will get into a groove and find a way to make your business successful. In most cases, you will have help: a support staff and a variety of … Continue reading

Excellent Customer Service is More than a Short-term Solution

Customers must have a reason to purchase a product.  One of these reasons are probably the most likely motivators.  The product will: Solve a current problem Create a positive reaction Makes a process easier When you find the reason it allows you to solve their problem faster and easier.   Knowing your customer means you can … Continue reading

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