The attitude of today’s sales lead is a far cry from the ones we worked with just a few years ago. They make it tough on the best sales teams with all the best technology like mobility computing, online CRM, email marketing and everything. Either they don’t want to talk to a salesperson because they … Continue reading
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3 Steps to Boost Sales Conversions with Email Blast Software
Pop Question: What is the goal of an automated email blast software campaign? Lots of answers may quickly come to mind and most of them would have to do with conversions, sales and increased revenue. That mindset can blow you off track of the most effective use of marketing automation. None of those things are … Continue reading
Online CRM Drives 5 Stages of Customer Relationships
Everything has changed in the world of sales. What is driving this rapid change is the attitude of the consumer. With the customer in charge of the sales process, the only way to follow their lead is to use tools in an online CRM (Customer Relationship Manager). Email automation using your online CRM is the … Continue reading
4 Glaringly Obvious Signs of Bad Email Marketing
Unless you have been hiding under a rock somewhere, you have been hearing about the marvelous results some companies are experiencing with marketing automation that uses targeted email campaigns. Just a few years ago, many were predicting the doom of email marketing because consumers have moved to internet search. The reality is literally the opposite … Continue reading
The Other Side of Email Marketing
You spend time and money to get your email marketing campaigns perfect. You want the right images, the right message and the right recipients. You hire help and research trends. And then you launch. But what happens next? On the business side, the side YOU see, you wait and hopefully the new customers start rolling … Continue reading
Ten Tremendous Tactics for Turning Your Pipe Dream into a Bulging Pipeline of Sales Leads
In a perfect world all sales leads will be easily sorted as: qualified to purchase right away or not ready yet. The ones that are qualified set appointments with one of the sales team and those not yet ready are placed into lead nurturing campaigns. Sounds like a pipe dream, doesn’t it? It doesn’t have … Continue reading
The Secret to Testing Your Email Marketing Automation
When companies begin email marketing for the first time, they often ask what works. Their goal is to duplicate exactly the same “best practices” and follow any rules so they can duplicate the success of others. Trouble is, the successful business they might follow is different. Even a company in the same industry has a … Continue reading
Use Your Online CRM to Get Out of Line
Talk to many sales organizations about the sales process and they will refer to the “sales funnel” and sometimes how they try to track it in their online CRM. The process described as the sales funnel has never been linear and today’s customers are bending the process in every way. In a socially connected environment, … Continue reading
Email Automation Makes New Sales Leads Feel Welcome
Unless you were raised in a barn, your mother probably taught you a few important ways to be polite to people you meet for the first time. So…why do so many businesses fail when it comes to email automation??? Jeff Bezos summed it up when he said, “E-mail has some magical ability to turn off … Continue reading
4 Reasons Why Someone Might Mark Your Email as Spam And 3 Ways to Prevent it From Happening…
Being reported as a “Spammer” is serious. It can easily damage your sales automation efforts. Even if you are legitimate in your email automation efforts, if you send enough emails…you will eventually be reported. Since the remedy to a report of spam involves suffering through a “guilty until proven innocent” process, you want to do … Continue reading