In the early days of CRM software the primary goal was to keep track of prospects in the sales process. Before computers, only sales people with good written records or exceptional memories could maintain the details of the customer well enough to close the sale dependably. Delegating the maintenance of client data to a computer … Continue reading
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Sales Ready Lead Starter Kit
The Sales Ready Lead Start Kit allows SalesNexus to help you create on-going, automated email campaigns that engage your audience and identify highly qualified prospects. You’ll learn… Why traditional sales prospecting is broken What NOT to do in email marketing How to easily create email campaigns that identify the most qualified sales prospects. How to … Continue reading
3 Critical Ways Your CRM Software Can Solve Content Marketing Challenges
Everything is changing rapidly. Buyers want to control the buying process. They are drawn to companies that provide extremely valuable and highly informational content. Content like this is designed to establish a customer relationship and is an integral part of the marketing in many organizations. Although everyone talks about “Content Marketing”, it can sometimes be … Continue reading
Are You Using The Value Equation In Your Selling?
As sales people we are always having it drummed into us that we need to build the value of what we sell and how we sell it. This is absolutely true but it’s a little more challenging to actually define what value is because it’s all down to our clients’ perception. What we feel is … Continue reading
Why CRM Software Won’t Be Going Anywhere
Customer relationship management or CRM has been around since the 1980’s. The concept is pretty clear. And the benefits to your business should seem obvious by now. There’s an age old saying that goes, “If it ain’t broke, don’t fix it.” Lately though, it seems like businesses are trying this new trick of trying to … Continue reading
Accurate CRM Measures to Automate Business Growth
Accurate CRM Measures to Automate Business Growth World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.” Yet many businesses depend on forecasts and sales systems that are far from accurate. When sales data is unpredictable, business revenue is inconsistent. Inconsistent revenue is a threat to … Continue reading
Are You Making this Big Customer Relationship Mistake?
The customer relationship is at the center of any successful sales strategy today. Whether the customer has found your company in a search, email campaign or any other lead generation activity, the buyers want smart, tailored and useful information that will allow them to make a good decision. Even with marketing automation, the … Continue reading
Are Businesses Getting the Most from their Email Marketing?
Email Marketing Implementation – Market Week posted about a study done recently by Experian Marketing Services saying that email marketing is on the rise. Compared to 2012, the volume of emails sent by the consumer goods industry as well as others, like travel and publishing, increased over five percent. In addition to this good news, … Continue reading
3 Sure-Fire Ways to have an Endless Supply of Ideal Prospects that Will Buy Your Products
We learn a lot about what grows business from our clients. They tell us every day what is working. Thankfully, they often cite the “Magic 5 of Content Based Email Campaigns that Drive Sales”. In a series of five articles, we will dig deeper into this tried-and-true system. We will begin with how to increase … Continue reading
The NEW Golden Rule in Email Marketing
The old Golden Rule says, “Do unto others as you would want to have done unto you.” It sounds generous and fair. However, in email marketing, it makes the process much easier. The goal is to see through your customer’s eyes to understand exactly what appeals to them. Your CRM can be a virtual gold … Continue reading