Email Marketing with Outlook? 7 Critical Reasons Why You Don’t Want To

We don’t want to bash MS Outlook.  It’s a good email program.  It is fine for communicating with individuals and small groups who know each other.  It SUCKS as an email marketing program.  There are so many reasons why.  It is missing a ton of features you must have for your email campaigns.  It cannot … Continue reading

3 Potentially Fatal Mistakes Sales Teams Can Make

Our economy is on the upswing in most parts of the U.S.  That does not mean the phrase used by John F Kennedy in 1963 will apply.  He said, “A rising tide lifts all boats”.  In this recovery period, the rising tide could sink your boat if you make the mistake of selling like you … Continue reading

10 Point Checklist for Email Marketing FAILURE!

A well-conceived email marketing strategy continues to be one of the best marketing tools available to small and medium sized business (SMB).  Yet many companies are actually driving away customers with bad email automation. Always promote.  People get weary of a constant stream of ‘great offers’.  What they crave are companies that keep them educated, … Continue reading

Avoiding the Spam Folder

Email marketing is a safe and easy way to get information about your business into the hands of thousands of readers. It’s cost effective and fast. But with so many millions of emails traveling through the system these days, it can seem almost inevitable that yours may end up in your customers’ spam folder. Marked … Continue reading

Dont Look “Spammy” and Get Emails Blocked

Getting emails past the spam filters can be a challenge for small to medium sized businesses (SMB’s).  In the attempt to the recipient’s attention, you can easily be trapped by the spam filters of the people you are trying to reach.  All the hard work you put into crafting an email can be wasted by … Continue reading

Is Your Company Making These 10 Common Customer Relationship Mistakes?

In this business environment, you need to stop making Customer Relationship mistakes and hang on to each profitable customer.  Although you may see lots of people making these familiar errors, you don’t want to be one of them.  Use this as a checklist to make sure you are following the best business practices for building … Continue reading

3 Ingredients of Sales Growth

Growing sales doesn’t have to be a struggle!  How can you generate more qualified sales leads? In this webinar, you’ll learn… How what you say on the phone, in emails, on your website and in person directly effects your success. How to assess and improve what you’re saying to leads, prospects and customers. Why traditional … Continue reading

The Importance of Including Social Media in Email Marketing Campaigns

It is 2013. There are no more excuses for businesses not launching email marketing campaigns. In fact, there are no more excuses for businesses with social media connections either. These two things are likely the best marketing tools a small business has. Not only are they extremely simple to navigate but they are used by … Continue reading

Take All 50 Shades of Gray Out of Your Email Marketing

With the web-hopping habits of today’s potential customers, you have got to be clear, concise and compelling.  There is absolutely no room for any shades of gray in email marketing. You also need to be provocative and proactive to reach the people who will buy your product or service. Clearly defining what you have to … Continue reading

Avoiding Security Breaches with Cloud Computing

You have grown your business and you are expanding your customer relationship management. Your business is all connected on “the cloud” and everything is running smoothly. So what’s next? How often do you think about the security of your cloud computing? Was it a consideration before setting up your system? Security breaches can happen but … Continue reading