Can Email Marketing Help Small Businesses? Maintaining good customer relationships through consistent customer interaction and great customer service is key to building a successful small business. Email Marketing can help make customer touch points more consistent, personal and professional. Many small businesses utilize email marketing every day to maintain and grow their happy customer … Continue reading
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What Is CRM?
CRM, or Customer Relationship Management, is a holistic approach to managing customer information through software solutions. Customer relationship management software is intended to cut costs and increase profits by enhancing the customer experience. CRM can combine data from all sources within an organization (and from outside data sources) to paint a picture of the customer … Continue reading
8 Email Tips for Building Customer Relationships
4 Things to Do – and – 4 Things to Not Do With the fast pace that has become part of our high-tech world, today’s consumer craves a relationship. It is possible to develop good customer relationships using high-tech tools like CRM programs and automated email. It is also possible to alienate customers if … Continue reading
How To Avoid CRM Buying Mistakes
5 Tips for Selecting A CRM Software Solution Choosing a Customer Relationship Management (CRM) software solution can be a daunting task. There are a plethora of CRM software solutions out there that would lead you to believe that they have the best solution for your business, so who do you believe? How do you … Continue reading
The Importance of Email Marketing Tracking and Reporting
Email Marketing ROI is much easier to ascertain than traditional marketing efforts and thus should be implemented in order to measure the success of this marketing tactic. This is critical. If you aren’t measuring your marketing activity you won’t be able to prove its efficacy. You won’t know how many people opened or read your … Continue reading
What CEOs Should Know about CRM (Part 1 of 4)
Get Your Best Sales People to Love CRM Front-line sales people are known for resisting new software. The best system can be rendered pretty well worthless if you can’t get the users to adopt it. That is why the best CRM software is designed by sales people…for sales people. Far beyond the needs of … Continue reading
How To Choose CRM Software
Picking the right CRM software partner is critical for long-term CRM success. The first question you should be asking is what are my business goals. Establishing your business goals will help you weed through all the options available with CRM systems to determine what your business truly needs. Do you simply need contact management? Do … Continue reading
Email Marketing: Formatting Do’s and Don’ts
Email marketing has advanced to be a perfect combination of low cost marketing, technology infused outreach and social networking. It can easily take on a bad reputation by being classified as bulk email or even worse spam, but with the proper content and formatting, what once would have been seen as “just another worthless message” … Continue reading
Advantages of Mobile CRM Software
5 Reasons You Need Mobile CRM Software The world is going mobile, and your sales team should too. Sales people are on their phones and on the road constantly pounding the pavement to build relationships and grow sales. There’s no reason your CRM software shouldn’t go with them. Smart phones are the way of … Continue reading
CRM & Email Marketing
Why Bundle CRM & Email Marketing? The question we have been asking at SalesNexus is why not bundle CRM & Email Marketing services. For too long these two entities have been necessary, yet separate. Why wouldn’t you want to be able to track leads and data from sales and implement a new email outreach … Continue reading