We live in a world where quick and easy is normal behavior. Although it may be considered normal, it cannot be the way relevant email campaigns are designed and delivered. These days, important meetings often include someone with their smart phone under the edge...
If you are like most of us, you are scrambling for a way to reach the new buyer. The old marketing methods are simply a waste of money. The older “new” marketing methods like SEO and PPC are becoming more like a gambling with your money. And the promises made by...
Q: How can you effectively lead prospects through your sales process to become a loyal customer and how can CRM software help? CRM Tactics - Implement a strategy used by the U.S. ARMY they call the After Action Review process. Major R. Kennedy...
Most business is hyper-aware of the fact that email marketing automation is a wonderful tool in today’s marketplace. Yet, an email marketing campaign implemented poorly is often a waste of time. For many companies, the mystery of success is elusive and causes...
Email marketing is loved by many small to mid-sized companies because of the wildly profitable returns on investment (ROI) compared to other forms of marketing. Yet many other companies resist implementing an email marketing campaign at all. The resistant company...
The attitude of today’s sales lead is a far cry from the ones we worked with just a few years ago. They make it tough on the best sales teams with all the best technology like mobility computing, online CRM, email marketing and everything. Either they don’t want...
Pop Question: What is the goal of an automated email blast software campaign? Lots of answers may quickly come to mind and most of them would have to do with conversions, sales and increased revenue. That mindset can blow you off track of the most effective use...
Everything has changed in the world of sales. What is driving this rapid change is the attitude of the consumer. With the customer in charge of the sales process, the only way to follow their lead is to use tools in an online CRM (Customer Relationship Manager)....
Unless you have been hiding under a rock somewhere, you have been hearing about the marvelous results some companies are experiencing with marketing automation that uses targeted email campaigns. Just a few years ago, many were predicting the doom of email...
You spend time and money to get your email marketing campaigns perfect. You want the right images, the right message and the right recipients. You hire help and research trends. And then you launch. But what happens next? On the business side, the side YOU see, you...