There are plenty of old-school techniques for training your sales team that rely on outdated methods of reaching the customer. In a technologically connected era, sales teams must combine the strengths of in-person sales (if such sales even happen in your industry)...
Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. "Even in 2017, email boasts some of the highest engagement rates of...
Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the biggest lead management mistake, much of that effort is immediately lost. This simple mistake can...
A new year is a time to make changes, notice what isn't working and take the time to begin a great habit for the rest of the year. When it comes to marketing, one place that many companies fall short is within lead management. Of course businesses are working hard...
Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing...
If your sales reps aren't closing sales because they don't have the customer data they need to personalize their communications, your business could be in trouble. If your customer service reps don't have a history of every contact customers have had in front...
The position of sales manager can be extremely rewarding or absolutely awful. While the truth is, much of your success depends on your team of salespeople, sales managers have more control over their success and failure than most might imagine. When things go well,...
It's the end of the year and already time to begin planning for 2018. Reaching all of your sales goals will be as difficult as always. With continued changes in technology and consumer behavior, sales teams must adapt and learn to win. They must establish a process...
According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of the leads they generate never result in sales. The takeaway: marketers tend to pay far more attention to lead generation...
Want to Build Relationships With Your Sales Process? Have Conversations Most businesses are only focused on building leads and repeat customers. While these are the ultimate goals of your sales process, thinking only in these terms won't help you develop loyal...
