CRM Software, Email Marketing
3 Sneaky Ways Your Dirty Database is Like a Future Heart Attack You wake up one Monday morning in a cold sweat. Your chest tightens. Your skin feels clammy. Your left arm feels numb. What is happening? Too often, this is a scenario where 23% of the men who...
Email Marketing, Lead Generation, Marketing Automation
Be the Source of Insight Using Marketing Automation Buyers are different than a few short years ago. They are more educated and spend time online to find resources of ever-increasing knowledge. Their insatiable desire to know more about the products and services...
Email Marketing, Lead Generation, Marketing Automation
Triggered Emails Coupled with CRM Integration Offer Value Lead nurturing marketing automation is highly valuable to both your company and your sales leads. Triggered emails are another way to engage your customers and learn more about what makes them happy. Any...
Email Marketing, Marketing Automation
The Best Marketing Automation Uses Epic Content Marketing automation is much more than slapping together a few email campaigns with clickable content for the recipient to find. Sure, watching the metrics of what triggers a reader to click through is valuable to your...
CRM Software, Lead Generation
Your CRM dashboard can be really useful in helping you adapt to the buying patterns of your sales leads. Often people struggle with deciding what to measure, but no one really doubts that getting the data is useful. In the 1950’s Edward Deming revolutionized...
CRM Software, Lead Generation, Marketing Automation
While the buzz is all about making our companies customer-centric, the vast majority of companies are still using their resources to push products and services on their potential sales leads. Why in the world is this happening when study after study heralds the...
Email Marketing, Lead Generation
If you think of email marketing as a way to bombard current and future customers with pitches and useless newsletter blah, blah, blah – you have missed the point. Those tactics may have worked a decade ago, but these days promotional emails are offensive to the...
Email Marketing, Lead Generation
Your sales leads are crazy-busy. They simply refuse to deal with anything complex. If you force them to decode your message or make a decision without fully understanding, all interest comes to a screeching halt. It is a perfectly normal human reaction to stress...
Email Marketing, Lead Generation
Pushy, aggressive and annoying sales methods have been a staple of success for many companies for decades. Today’s internet-enabled buyer resists this type of sales pitch and the phenomenon has changed sales leads your company depends upon. When you get a sales lead...
CRM Software, Email Marketing, Lead Generation
“Beyond the Age of Information is the Age of Choices” You might find it strange to quote the words of Eames in an article about email marketing. After all, most people only are aware of the world renowned Eames chair. It became an icon of mid century practicality...
Lead Generation, Marketing Automation
The words “Marketing Automation” often bring back memories of the dry, impersonal emails you have received. You probably hate it when you get an email that has obviously auto-populated your name, yet talks about something that would NEVER entice you to purchase from...
CRM Software, Email Marketing, Marketing Automation
It’s the Personalization Stupid! That’s right, marketing automation can (and should) lead to more personalized communication. If you are not currently using your CRM software for marketing automation, you may think I am crazy for making such a dubious statement. You...
