What Benjamin Franklin Can Teach You about an Email Marketing Plan

Benjamin Franklin once said “If you fail to plan, you are planning to fail.” This couldn’t be truer when it comes to email marketing campaigns. Think of your email campaign as a general thinks of a war. Success hinges upon a well thought out plan with clearly defined goals. Your team members are your trusted … Continue reading

The Power of Influence: Where Social Media Fits In Your CRM Strategy

Ten years ago email was the only form of social media. Handheld mobile devices were primarily owned by businesspeople, with email access as their main function. Today’s society is much different. Nearly everyone owns a smartphone. Social media platforms such as Facebook and Twitter have changed the way we use the Internet. Facebook is no … Continue reading

Can You Put Your Email Marketing on Autopilot?

Have you ever fallen for the scheme of ambitious marketers who say you can “set it and forget it” with marketing automation? That’s OK, you don’t have to raise your hand.   There are many, many benefits of marketing with email campaigns that have been automated within your CRM and email marketing platform. No doubt … Continue reading

Email Marketing: 8 Best Practices to Consider

Email Marketing Best Practices – Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools in your marketing toolbox when utilized correctly. A recent survey by iContact tells us that small businesses are spending the largest percent of their marketing budgets on email.  Email marketing … Continue reading

End the Battle – Is Effective Email Marketing an Art or Science?

Some marketers say email marketing is an art. Others say email marketing is a science. The reality is it’s a combination of both. You have to think like an artist to create engaging email marketing campaigns. Yet, campaigns can fall flat without the scientist analyzing data. CRM software makes it simple to embrace both the … Continue reading

7 Steps to Responsive Email that Captures Buyers Early in the Buying Cycle

Email that reaches a variety of mobile devices can boost your ability to reach buyers early in the buying cycle. Marketers have researched industry statistics and learned that 50% of today’s emails are opened on mobile devices. With 294 billion emails sent each day, companies have no choice but to adapt to the buyer trends … Continue reading

5 Ways to Maximize the Effectiveness of Your CRM Software

The purchase of a CRM software is only the beginning of the Customer Relationship Management journey. More planning is needed to use the software to its full potential. No one likes change – it can seem overwhelming to learn the new system. CRM software is designed to make relationship management easier. Don’t let the learning … Continue reading

Sales Success with CRM Software as a Sales Coaching Device

The success of a business relies solely on the competence of the salespeople. Even the best strategies can fail if the sales team doesn’t enforce the strategy to the best of their ability. One problem many businesses face is the lack of sales coaching. What salespeople do is often quite different than what the sales … Continue reading

Video Voicemail in Email Marketing Case Study

The Voicemail Abyss Voicemails….  Do you ever feel your message is never heard when you leave one?  I know I did, so I started searching for alternatives. “We are an email provider” I said. “Surely we can find a way to resolve voicemails with email.”  That is when I stumbled upon an article from … Continue reading

How to Craft Compelling Email Campaigns Without Being Good at Writing

In the digital world content is king. Today’s customer is like a sponge ready to soak up any information they can find. Companies feel a great deal of pressure to create content that informs, educates and ultimately compels the prospect to purchase. To those who are not confident writers the creation of an email campaign … Continue reading