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Email Marketing in a Gmail Driven World

Gmail recently celebrated its 10 year anniversary. As one of the top email providers, addressing them in terms of email marketing seemed like a good idea. Gmail has taken long strides since its first launch. Not only has it created fiercely accurate spam filers and made the word “unsubscribe” practically pop off of user’s screens … Continue reading

Creating Your First Email Campaign In SalesNexus

Getting started with any new system for email marketing can be difficult.  There are a lot of moving parts. That is why we put together this 3 part video series for you.   Workflows In the first video I will walk you through setting up a workflow for your campaigns.  Your workflow can be thought … Continue reading

Email Analytics – Opens And Clicks

Email Analytics   In this day and age, data is everywhere.  The problem most people run into is putting that data in your sales team’s hands.  That is why SalesNexus integrated email marketing data with your online CRM.  Check out how easy it is to use your analytics to create calling lists for your sales … Continue reading

No More Complaining about Facebook’s EdgeRank

Facebook made changes within the last few months (as they often do). One change noticed by many small businesses was an update to the EdgeRank algorithm. Facebook tended to give businesses a way to sort of automate their marketing by just sharing links and instantly having them seen all over the world. EdgeRank, which is … Continue reading

How to Get an A on Your Report Card

Remember the days when you were sent home from school with a report card? On this small “scorecard” was the teacher’s opinion of your schoolwork. Combined with the teacher’s opinion were cold, hard statistical facts about how you were making progress.   If you don’t get report cards any more, you are failing to learn … Continue reading

8 Powerful Ways to be Seductive with Email Marketing

Great email marketing software is just the beginning. If you want to produce sales results, you must develop email campaigns that seduce and engage the recipient. After all, the buyer may want to become educated and informed…but they don’t want to be given an education. I know, that sounds very conflicted. Email marketing is best … Continue reading

3 Tactics Your Sales Process Can Learn from Online Dating

Developing profitable business B2B relationships is more than landing a sale. It is a continuous journey that begins with buyer interest, evaluation and purchase. The relationship continues with the customer’s experience with your product or service. Just like any long term relationship, it takes a great deal of understanding to meet the buyer’s needs at … Continue reading

Don’t Ignore Your Clients and Sales Leads – RESPOND

A wall that bends as I approach? Did I just wake up on the Starship Enterprise?!   Technology that responds to humans is rapidly becoming commonplace. Your clients and sales leads expect you to adapt your communication to fit them, their activities and even the devices used.   Responsive Design   Responsive architecture is more … Continue reading

Better Open and Click Through Rates – In Living Color

Click Through Rates – It was February 14, 2005 in San Mateo, California. YouTube was founded and the world recognized that video has power. Shortly after that, marketers started trying to ramp up their email marketing using the obvious power of video. The early years were tough. Video equipment was expensive and required significant expertise. … Continue reading

Don’t Expect Your Salespeople to Close Lousy Leads – Be Nurturing!

Good marketing in today’s internet saturated business environment can easily get far more leads than your sales team can adequately process to a transaction. Nevertheless your sales people constantly complain that the leads are worthless. Sorry to tell you this…but the salespeople are right.  Most of the leads you generate are junk if you don’t … Continue reading

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