CRM Software, Email Marketing
Would a software CRM or an online CRM be the best answer for your business? If better customer relation management is an objective, once you begin your search for a solution, you’ll find many options and the choices can be overwhelming. Of course, there are many...
CRM Software, Marketing Automation
Customer Relationship Management – FastCompany recently published an article on the use of Neuromarketing in the recent mid-term elections. The article points to Neuromarketing as a potent force in the GOP’s success this November. As it happens, I was...
CRM Software, Lead Generation, Marketing Automation
CRM or Customer Relation Management Software is a broad category of business automation technology that can mean many things to different sized businesses. For instance, for a global corporation with a 500 person call center, Customer Relation Management Software...
CRM Software, Marketing Automation, Sales Management
We all know that different customers demand different sales approaches. Can management customers be targeted more effectively using a CRM to enforce and automate the correct sales approach? First, let’s identify the types of customers in the typical B2B complex sale:...
CRM Software, Email Marketing, Lead Generation, Sales Management
Now, your small business CRM is organizing the process and allowing you to reach more prospects and engage them. But to truly turbo-charge your cold calling process, we’ll need to add another wrinkle. Many small business CRM systems can do all this and automate the...
CRM Software, Lead Generation, Marketing Automation
To plan the dance, take advantage of the things you know before you ever place the call: •Decision makers are busy and get a lot of cold calls. As soon as they know they’ve been “caught” by a cold call, they’re going to want to get off the phone. •Gatekeepers like...
CRM Software, Marketing Automation
It’s the weekend and I enjoy cooking up yummy dishes on the weekends. The fun thing about cooking is that it’s always an experiment. I love the idea of trying new things to see how they turn out. I’ve been thinking about “formula” for...
CRM Software, Marketing Automation, Sales Management
Big time thanks to these customers who contributed their success stories to our Success Stories page on the website for the SalesNexus CRM Software System! Read all their stories here. We were overwhelmed with the response when we asked users of our CRM software...
CRM Software, Email Marketing
Email Marketing It’s the 21st century and things like e-newsletters are expected by your customers. In addition, with limited staff available to maintain contact with prospective customers, a simple series of emails can help you stay engaged with leads, prospects and...
CRM Software, Lead Generation, Marketing Automation
Document Automation Regardless of your industry, you’ll need to communicate with customers. You’ll be sending emails, letters or both. Most small businesses don’t have dedicated administrative or clerical help so, reducing the time required to create common...
CRM Software, Marketing Automation
CRM for Small Businesses: 4 Keys to Selecting a CRM Software CRM for small businesses is essential software for your sales team. Starting a small business comes with many challenges and chief among them is selecting the right mix of technologies to automate your...
CRM Software, Lead Generation, Marketing Automation
There has been a lot of talk in the past few years about the end of an era. “Cold Calling is Dead”, “Never Cold Call Again”,etc. Frank Rumbauskas and others have been very successful helping to show sales people how to prospect and generate leads without cold calling....
CRM Software, Email Marketing, Lead Generation
I recently contributed a post on sales influence to the Sales Bloggers Union. There’s a really interesting conversation going on there about sales influence. Check it out here. I got to thinking though… about how Influence is nice but, Trust is more...
