360 degree View of the Customer Relationship for Business Growth

An in-depth look at how strong relationships between customers and companies drive business growth and the risk of mistaking a customer to sales person relationship with a customer to company relationship.   You’ll learn… What customers value most in businesses. How to establish trust and loyalty with customers. How sales people undermine the customer relationship … Continue reading

Choosing A Small To Medium Size Business CRM Software

CRM solutions for small to medium sized businesses (SMB) are widely available and growing in adoption. Many people have questioned whether customer relationship management systems make sense for small to medium sized business from a financial and practical standpoint. However, as the CRM industry matures, more nimble CRM software options are being made available to … Continue reading

Build Credibility with Your Customers using Email Marketing

How to Build Credibility with Email Marketing   Use the Power of Written Word to Boost Believability   People Buy from Those They Trust…and trust is hard to get these days.  Just like in personal relationships, “Love at First Sight” is rare in business today.  In most cases it takes time for your clients to … Continue reading

Climbing out of the Swamp: Finding More Time for Small Business

As a small business owner there’s a variety of obstacles in front of you as a startup company. It will not always be this way though. You will get into a groove and find a way to make your business successful. In most cases, you will have help: a support staff and a variety of … Continue reading

Excellent Customer Service is More than a Short-term Solution

Customers must have a reason to purchase a product.  One of these reasons are probably the most likely motivators.  The product will: Solve a current problem Create a positive reaction Makes a process easier When you find the reason it allows you to solve their problem faster and easier.   Knowing your customer means you can … Continue reading

More Sales Prospects in Less Time and Grow Profits

More Sales Prospects – Build B2B contact lists quickly, create engaging content to engage them and identify interested prospects in 5 easy steps! In this workshop, you’ll learn to… Quickly and inexpensively build huge lists of target prospects Automate the process of identifying qualified prospects Nurture Leads Through the Sales Pipeline Engage Your Audience Grow … Continue reading

Small Business Grows from Using Online Tools like CRM

Content and CRM Combine to Expand Client Base   Content marketing is changing the way small businesses interact with their prospects and current clients.  In a world where customers like to remain in control of the buying process, it is very easy for them to forget any business who serves them.  Having a good website … Continue reading

Small Business Email Marketing FAQ

Can Email Marketing Help Small Businesses?   Maintaining good customer relationships through consistent customer interaction and great customer service is key to building a successful small business. Email Marketing can help make customer touch points more consistent, personal and professional. Many small businesses utilize email marketing every day to maintain and grow their happy customer … Continue reading

What Is CRM?

CRM, or Customer Relationship Management, is a holistic approach to managing customer information through software solutions. Customer relationship management software is intended to cut costs and increase profits by enhancing the customer experience.  CRM can combine data from all sources within an organization (and from outside data sources) to paint a picture of the customer … Continue reading

8 Email Tips for Building Customer Relationships

4 Things to Do – and – 4 Things to Not Do   With the fast pace that has become part of our high-tech world, today’s consumer craves a relationship.  It is possible to develop good customer relationships using high-tech tools like CRM programs and automated email.  It is also possible to alienate customers if … Continue reading