Drive B2B Sales with Email Marketing

Traditional sales organizations tend to think of email marketing in terms of nurturing client relationships, newsletters, etc. Especially for B2B sales pros, emails seem to be superfluous and run the risk of annoying valued prospects and customers. Of course, there are plenty of good reasons to succumb to these fears but, in a world where … Continue reading

What Really Persuades People to Buy?

You’re proud of the products or services that your business sells. However, as you’ve likely discovered, just because you’ve got something great to offer doesn’t automatically mean people are going to buy it. This is especially true on the Internet.   Countless businesses are frustrated by the fact that they don’t sell as much online … Continue reading

What Questions Do You Need to Ask During a Website Review?

Website Review – The best website designs don’t magically hit someone during a moment of inspiration. Instead, they’re the result of consistent improvement. When a company wonders why their website isn’t performing as well as they’d like, it’s likely because they paid to have it designed and then didn’t pay attention to it again until … Continue reading

The Right Way to Send Automated Emails

You can use our platform to automatically send emails that will improve your relationship with potential and existing customers. While automated emails are a very powerful tool, they can also be scary at first. The reason is no legitimate business wants to look like a spammer. Since you’ve worked hard to build a great reputation … Continue reading

5 Important Things to Remember About Website Design

You don’t have to be a web designer to benefit from learning more about this topic. If you’re a business owner, you not only want a website, but a very effective one. The best way to achieve this goal is to consistently test and improve it.   Since you’ve already got a lot on your … Continue reading

Social Media – It’s All About the Content

There are countless guides on how to use social media to attract more leads for your business. While every guide claims to have the secret you need for success, there’s really just one thing you need to know. When it comes to social media, it’s all about the content. Whether it’s Facebook, Twitter or Pinterest, … Continue reading

Target and Reach B2B Contacts in 15 Minutes

Target and Reach B2B Contacts in 15 Minutes with and SalesNexus CRM and Email Marketing Hosted by Craig Klein, CEO of, Forest Cassidy, CEO of and Stela Cassidy, VP of Sales and Marketing for Webinar on March 29, 2012 – Watch Recording Below See how to target and reach B2B contacts … Continue reading

How Do You Know If Your Press Release is Any Good?

Because it’s very easy to throw together a press release and distribute it to multiple online outlets, many people have turned to this option as a way to build backlinks. Unfortunately, these backlinks are about as effective as those from overused article directories. While using press releases for their instant backlinks is not a good … Continue reading

The Top Tips for Making the Most of Your Leads

Bringing in leads is not an easy task. If you’ve made the investment of resources that it takes to pull in a consistent steam of new leads, you don’t want to waste a single one of them. In order to ensure no leads go to waste, here are the top tips for making the most … Continue reading

5 Reasons Your Business Shouldn’t Use Social Media

With the constant hype surrounding social media sites like Facebook, Twitter and Pinterest, it’s easy to start thinking that there is nothing but upside to using these websites. However, regardless of how much the tech press may adore social media, that doesn’t automatically mean they are the right fit for your business. Before you leap … Continue reading