Content and CRM Combine to Expand Client Base Content marketing is changing the way small businesses interact with their prospects and current clients. In a world where customers like to remain in control of the buying process, it is very easy for them...
Can Email Marketing Help Small Businesses? Maintaining good customer relationships through consistent customer interaction and great customer service is key to building a successful small business. Email Marketing can help make customer touch points more...
CRM, or Customer Relationship Management, is a holistic approach to managing customer information through software solutions. Customer relationship management software is intended to cut costs and increase profits by enhancing the customer experience. CRM can...
4 Things to Do – and – 4 Things to Not Do With the fast pace that has become part of our high-tech world, today’s consumer craves a relationship. It is possible to develop good customer relationships using high-tech tools like CRM programs and automated email. It...
5 Tips for Selecting A CRM Software Solution Choosing a Customer Relationship Management (CRM) software solution can be a daunting task. There are a plethora of CRM software solutions out there that would lead you to believe that they have the best solution for...
Email Marketing ROI is much easier to ascertain than traditional marketing efforts and thus should be implemented in order to measure the success of this marketing tactic. This is critical. If you aren’t measuring your marketing activity you won’t be able to prove...
Get Your Best Sales People to Love CRM Front-line sales people are known for resisting new software. The best system can be rendered pretty well worthless if you can’t get the users to adopt it. That is why the best CRM software is designed by sales people…for...
Picking the right CRM software partner is critical for long-term CRM success. The first question you should be asking is what are my business goals. Establishing your business goals will help you weed through all the options available with CRM systems to determine...
Email marketing has advanced to be a perfect combination of low cost marketing, technology infused outreach and social networking. It can easily take on a bad reputation by being classified as bulk email or even worse spam, but with the proper content and...
5 Reasons You Need Mobile CRM Software The world is going mobile, and your sales team should too. Sales people are on their phones and on the road constantly pounding the pavement to build relationships and grow sales. There’s no reason your CRM software shouldn’t...