The Truth About Social Media

The explosion of social media as a virtual meeting place has pressured businesses to use it to locate customers. Businesses have begun this quest by increasing their online presence on sites like Facebook, LinkedIn, Google+ and Twitter. They have also expanded their marketing effort by participating on media sharing sites like YouTube and Pinterest. However, … Continue reading

6 Reasons Why Your Business Needs a Blog

Blogs are great promotional tools for businesses. Businesses that blog understand how important it is to their overall marketing efforts. However, using a blog for direct advertising isn’t how you get the best results. Instead, here are the top ways a blog can benefit your business:   1. Help establish your company as an industry … Continue reading

Six Reasons Content Should Be Part of Your Marketing

Content Marketing – Gone are the days when you could simply break into TV viewers’ shows with your ad, tell them how great your product is and then wait for them to show up at your door. The Internet doesn’t work that way. While the Internet can connect you with a wider pool of potential … Continue reading

CRM Software with Sales Leads Built In?!

Wow!  Since launching our partnership with we’ve been extremely busy!   It’s no secret that the #1 challenge in any CRM (Customer Relationship Management) implementation is getting the sales team to really use the system.   And what’s the one thing every sales person in the world wants more of?  OK, two things…   After … Continue reading

Not All Leads Are Created Equal

Pursuing every lead equally rarely leads to the results that a company wants. The reason is not all leads are equal. Identifying those few leads that produce the best results will allow your company to focus its efforts on the prospects that are most likely to become sales. Focusing on the quality of leads rather … Continue reading

Learn Why and How to Offer a Free Report

Offering a free report to people who visit your site can do a great deal for your credibility as an expert in your niche. Chances are that while many visitors to your site are looking for specific information, they are reluctant to buy anything right away. Providing them with a free report that’s filled with … Continue reading

Sales Perceptions

My friend, Kimberlee Stephens, an account executive for Magnet Media Films, sent me this great image that gives a great perspective on how sales people are perceived. If you’d like to succeed at sales in a way that’s professional, stress free and human, I highly recommend Dave Blanchard’s new book, “Today I Begin A New … Continue reading

Automating Your Social Media Activities – How to Separate Right from Wrong

As a business owner, having a strong social media presence can help you increase your customer base. While the process of setting up and maintaining several profiles can be time-consuming, the good news is there are now plenty of tools that can help you automate this process. The most important thing to keep in mind … Continue reading

SalesNexus Recognized as Better Business Bureau Winner of Distinction

  SalesNexus received the Winner of Distinction Award at the Better Business Bureau Awards for Excellence luncheon held Wednesday, May 2nd at the InterContinental Houston.   The BBB Awards for Excellence recognizes businesses and non-profits for their achievements and commitment to overall excellence and quality in the workplace.  Proceeds from the event help fund the … Continue reading

High Tech Prospecting for B2B Sales Pros

Spend less time searching for prospects and focus more time on high value, pre-qualified prospects!   Webinar recorded on May 15th, 2012.  Hosted by Forest Cassidy and Stela Cassidy of and Craig Klein, of   In this webinar, you’ll learn how to…   •Quickly search for your ideal prospects. •Download your prospects’ information … Continue reading