3 Valid Reasons Why Email Marketing Still Works

Email Marketing

With the cacophony of pundits praising the value of social media some business owners doubt whether they should continue to focus on email marketing. After all, budgets are stretched to the limit and some business is seeing actual buying patterns develop on social...

CRM Software Optimizes Predictive Performance in Marketing

CRM Software

Sometimes it may seem as if you are simply “throwing mud on the wall” with your marketing efforts. You may use a combination of marketing methods, but one of the outstanding features of email marketing is the ability to measure performance, adapt to the metrics and...

8 Great Tips for Cleaning Up Your Email List

Email Marketing

Email marketing is a great way to get your message out and keep in touch with your customers, except when your email lists are out of date. Keeping your email list clean and up to date ensures your bounce rate stays low, keeping you out of trouble with email providers...

Longtail keywords, quality score, what else does it take for PPC success?

Lead Generation

Pay per click campaigns can get expensive very fast!  The costs per click seem to keep escalating and actual sales results can be elusive. Did you know that highly successful campaigns often have thousands of keywords in them?  Why you ask? In general its because the...

Is CRM a Misnomer?

CRM Software

For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be...

Stay Afloat in a Sea of Canadian Spam Laws

Email Marketing

Your business relies on electronic marketing to reach today’s consumer. You keep in touch with your clients via a user-friendly website, and effective email marketing. So, whom are you allowed to reach out to with your newsletter? When you are in Canada (or send email...

Relationship Advice: How to Develop a Realistic View of Love

Sales Management, Sales Training

If you opened this article thinking you would learn how to improve your love life, you are going to be disappointed. The title was lifted from a Huffington Post article in August 2012. You can read it here. Relationships with a significant other are complex and...

Five Ways to Grow Your Business Using Branded Content

Email Marketing, Lead Generation

Sales automation requires content to be developed that engages sales leads and builds desire to learn more about your product or service. This content may be articles, blog posts, videos, info-graphics or any number of other things that your customers and/or prospects...

How a CRM can change the way you manage yourself and your Business!

CRM Software

Let us first be clear CRM stands for Custom Relationship Management. It allows you to store information about your leads, customers, contacts and clients, as well as maintain your interactions with them, in one central and easily accessible solution. Before beginning...

Why should I switch from Excel to a Customer Relationship Management Solution?

CRM Software

I get this question a lot, “Why should I pay for a CRM, when I have Microsoft Excel and a shared folder?” Well, that is a valid question. What an Online CRM provides is not just a way to spend money, but a way to save time and help support your business in ways that...

Email Validation to Improve Deliverability

Email Marketing

How can you decide if an email address has a valid opted-in address or not? It is imperative for your reputation that you do not spam! Protecting your sending reputation helps your valid email addresses get delivered and keeps you off the blacklist of spam filters. It...

Starting Your First Email Marketing Campaign Doesn’t Have to be Hard

Email Marketing

You want to start email marketing, but you are frozen at the starting gate. With more than 28% of your customer’s workweek spent in the email inbox, you want to reach them where they will open and respond to your message. Chances are you are frozen because you can’t...

What is CRM?

CRM Software

The answer to the question about “What is CRM” can be answered quickly and concisely. CRM stands for Customer Relationship Management. Further defining the term and how it supports an individual business takes on a different task. When CRMs started in the 1980’s it...

How List Hygiene Can Make or Break Your Email Campaign

Email Marketing

Your email list is much more than a static list of names. It is a dynamic and constantly evolving tool essential to communicate with your customer base. List hygiene plays a huge role in the success of your email list. Why List Hygiene Matters Email marketing revolves...

3 Ways Storytelling Can Power Great Email Marketing Campaigns

Email Marketing

Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience. It takes much more than a catchy phrase to earn...