Effective CRM training is the key to getting your sales team onboard and off to a fast start, without disrupting their sales efforts. Lack of user adoption is the #1 killer of CRM rollouts. However, typical training approaches can err on both sides of the...
SalesNexus CRM and Marketing Automation just released the ability to find emails instantly for your leads, prospects and customers. With an integration with GetEmail.io, SalesNexus now allows users to quickly find the correct email address for a new prospect or...
What are your company’s sales ethics? Of course, when we typically think about the ethics of our companies, we think of our values, mission statement, HR, accounting and even production. Shareholders, the board and management establish the values, HR...
The “World Happiness Report” for 2017 was recently released and it made me wonder how happy sales people are around the world. The World Happiness Report measures happiness in countries around the world, based on several different factors: GDP Social Support...
When in search of the lighter side of the sales profession, it strikes me that the list of funny sales movies is awfully short. There are lots of creative works about the dark side of selling, "Death of a Salesman" being the most obvious example. The humorous side...
What will be the next big thing in CRM? If you’ve used CRM solutions for any time at all, you know that automation, lead scoring and a few other innovations have been the “big news” for a few years. So, what’s going to be the next breakthrough CRM tech? There are...
Inbound marketing and leads coming in through your website are great! If done well, these can be among the most qualified and “hot” leads you can get. However, for B2B marketers and salespeople, frequently the person that visits your site is not the...
Do you have a lead nurturing plan? Are you leaving that up to your salespeople to manage? Every sales manager knows that sales people very commonly have a tough time managing to follow up consistently with active customers and leads. If you’re expecting...
If you’re not measuring sales engagement with customers using your CRM, then your speeches and slogans about the desire to create a compelling customer experience and build lasting relationships with customers by focusing on customer service are worthless. It’s not...
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and an email marketing strategy to promote yourself directly to your customer. Included in that strategy is coming up...
