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Your email list is much more than a static list of names. It is a dynamic and constantly evolving tool essential to communicate with your customer base. List hygiene plays a huge role in the success of your email list. Why List Hygiene Matters Email marketing revolves around deliverability. The best email campaign is no … Continue reading “How List Hygiene Can Make or Break Your Email Campaign”

Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience. It takes much more than a catchy phrase to earn and maintain the interest of today’s decision makers. Stories are a powerful tool to … Continue reading “3 Ways Storytelling Can Power Great Email Marketing Campaigns”

Adding social media buttons into your emails can help spread your message further than you may have originally intended. Finding out how to do it requires some googling, and digging. I figured I would take all of those code snippets and combine them in one post so you can locate your social media buttons in … Continue reading “Social Media Buttons in Email Marketing”

You will notice email cannot be killed. Despite all the ramblings about its death or impending doom, it comes back and back again like the cockroach of the internet.   Actually, like a cockroach, it simply keeps adapting and changing as new modalities threaten its existence. Email is a decentralized platform for building new and … Continue reading “It’s Past Time to Respond to Mobile Email”

Email marketing continues to be the solid foundation of almost all marketing budgets. The best use of images and graphics helps maximize the benefit of your campaigns. Graphics Increase Click-Through Rates As more email is being read on mobile devices, visual appeal is impacting click-through rates. With 1.4 billion smart phones in the hands of … Continue reading “Image Secrets to Increase Success of your Email Marketing Campaigns”

Videos have invaded everything from the ALS ice bucket challenge taking over Facebook to the evening news posting cute animal videos. In YouTube alone, more than 6 billion hours of video are watched every month.   With video, your message takes on a personality and entertains in a way text-only emails can never achieve. You … Continue reading “Embrace the Rapid Growth of Video in Email?”

One of the tragic parts of the new digital world is people tend to assume you know things. You find yourself “Googling” very basic terms and because the basics are so…well basic, it is often hard to find the answers you need to get started. Open Rates When starting an email marketing campaign, one of … Continue reading “Metrics 101: What are Open and Click Rates? And Why Should I Care?”

According to the Email Stat Center, marketers make $44.25 for every one dollar spent on email marketing. That is a pretty impressive ROI. Still, many marketers fail to see anywhere near this level of returns on their investment. Let’s look at what successful marketers do to get this level of profits. 1. Short Emails: Less … Continue reading “8 Proven Ways to Increase Your Email Marketing Click-Through Rate”