For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be managed. Business Model Shifting Customers empowered by technology are … Continue reading
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Stay Afloat in a Sea of Canadian Spam Laws
Your business relies on electronic marketing to reach today’s consumer. You keep in touch with your clients via a user-friendly website, and effective email marketing. So, whom are you allowed to reach out to with your newsletter? When you are in Canada (or send email to residents), the Canadian Anti-Spam Law (CASL) requires you … Continue reading
Relationship Advice: How to Develop a Realistic View of Love
If you opened this article thinking you would learn how to improve your love life, you are going to be disappointed. The title was lifted from a Huffington Post article in August 2012. You can read it here. Relationships with a significant other are complex and difficult. Today’s business doesn’t have to suffer with … Continue reading
Five Ways to Grow Your Business Using Branded Content
Sales automation requires content to be developed that engages sales leads and builds desire to learn more about your product or service. This content may be articles, blog posts, videos, info-graphics or any number of other things that your customers and/or prospects want to know. The content is most profitably delivered with an email campaign … Continue reading
How a CRM can change the way you manage yourself and your Business!
Let us first be clear CRM stands for Custom Relationship Management. It allows you to store information about your leads, customers, contacts and clients, as well as maintain your interactions with them, in one central and easily accessible solution. Before beginning to use a CRM to manage business, I used a good old spread sheet or a legal … Continue reading
Why should I switch from Excel to a Customer Relationship Management Solution?
I get this question a lot, “Why should I pay for a CRM, when I have Microsoft Excel and a shared folder?” Well, that is a valid question. What an Online CRM provides is not just a way to spend money, but a way to save time and help support your business in ways that many … Continue reading
Email Validation to Improve Deliverability
How can you decide if an email address has a valid opted-in address or not? It is imperative for your reputation that you do not spam! Protecting your sending reputation helps your valid email addresses get delivered and keeps you off the blacklist of spam filters. It is very important to remember that emailing to … Continue reading
7 Simple Tips to Sell with Your E-mail’s Subject Line
Email Subject Line – In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and an electronic mail campaign to promote yourself directly to your customer. Email marketing can be tricky. Think of your own inbox. How many emails are there? … Continue reading
Starting Your First Email Marketing Campaign Doesn’t Have to be Hard
You want to start email marketing, but you are frozen at the starting gate. With more than 28% of your customer’s workweek spent in the email inbox, you want to reach them where they will open and respond to your message. Chances are you are frozen because you can’t figure out what to send to … Continue reading
What is CRM?
The answer to the question about “What is CRM” can be answered quickly and concisely. CRM stands for Customer Relationship Management. Further defining the term and how it supports an individual business takes on a different task. When CRMs started in the 1980’s it was the dawn of personal computing. Organizations and salespeople discovered the … Continue reading