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Videos have invaded everything from the ALS ice bucket challenge taking over Facebook to the evening news posting cute animal videos. In YouTube alone, more than 6 billion hours of video are watched every month.   With video, your message takes on a personality and entertains in a way text-only emails can never achieve. You … Continue reading “Embrace the Rapid Growth of Video in Email?”

One of the tragic parts of the new digital world is people tend to assume you know things. You find yourself “Googling” very basic terms and because the basics are so…well basic, it is often hard to find the answers you need to get started. Open Rates When starting an email marketing campaign, one of … Continue reading “Metrics 101: What are Open and Click Rates? And Why Should I Care?”

According to the Email Stat Center, marketers make $44.25 for every one dollar spent on email marketing. That is a pretty impressive ROI. Still, many marketers fail to see anywhere near this level of returns on their investment. Let’s look at what successful marketers do to get this level of profits. 1. Short Emails: Less … Continue reading “8 Proven Ways to Increase Your Email Marketing Click-Through Rate”

Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized This weeks tip is just a heads up about our merge tags.  Tied to every field in your database, you can add things such as the reader’s first name into your email to make your email campaigns a little more personal … Continue reading “Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized”

More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if: You send emails telling the recipients about your product or service and how good it is…even if you frame it as a benefit to the prospect. Your … Continue reading “The Perils of Ego-Centric Email Marketing”

Many marketers feel responsible for developing content for their email marketing campaigns from what they already know. Too often, the seemingly high level ethics end up with the content developer sitting at the computer…with fingers on the keyboard… frozen with the question about what to create. That is not good for anyone, buyers included. So … Continue reading “Streamline Your Content Development Process – Curate”

When you use images in your email marketing messages you can sometimes run into recipients that choose to disable images. For this reason you should use HTML buttons rather than images.   Here is a great article for coding up your own HTML button with CSS.     Use CSS styled HTML buttons over image … Continue reading “Quick Tip – Style HTML Buttons With CSS Rather That Using Image Buttons”