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Embrace the Rapid Growth of Video in Email?

Videos have invaded everything from the ALS ice bucket challenge taking over Facebook to the evening news posting cute animal videos. In YouTube alone, more than 6 billion hours of video are watched every month.   With video, your message takes on a personality and entertains in a way text-only emails can never achieve. You … Continue reading

10 Ways to Get Your Content Read and Increase Reader Response

The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content to engage the … Continue reading

Metrics 101: What are Open and Click Rates? And Why Should I Care?

One of the tragic parts of the new digital world is people tend to assume you know things. You find yourself “Googling” very basic terms and because the basics are so…well basic, it is often hard to find the answers you need to get started. Open Rates When starting an email marketing campaign, one of … Continue reading

8 Proven Ways to Increase Your Email Marketing Click-Through Rate

According to the Email Stat Center, marketers make $44.25 for every one dollar spent on email marketing. That is a pretty impressive ROI. Still, many marketers fail to see anywhere near this level of returns on their investment. Let’s look at what successful marketers do to get this level of profits. 1. Short Emails: Less … Continue reading

Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized

Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized This weeks tip is just a heads up about our merge tags.  Tied to every field in your database, you can add things such as the reader’s first name into your email to make your email campaigns a little more personal … Continue reading

The Perils of Ego-Centric Email Marketing

More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if: You send emails telling the recipients about your product or service and how good it is…even if you frame it as a benefit to the prospect. Your … Continue reading

The Awesome Power of Customer Feedback

Getting into the customer’s head has always been the goal of marketing. How is this achieved? You will find many strategies, but the best ones revolve around customer feedback. Think of your customers as judges and your company as an Olympic athlete. Your marketing campaign is your trial run. The feedback you get from customers … Continue reading

Streamline Your Content Development Process – Curate

Many marketers feel responsible for developing content for their email marketing campaigns from what they already know. Too often, the seemingly high level ethics end up with the content developer sitting at the computer…with fingers on the keyboard… frozen with the question about what to create. That is not good for anyone, buyers included. So … Continue reading

Quick Tip – Style HTML Buttons With CSS Rather That Using Image Buttons

When you use images in your email marketing messages you can sometimes run into recipients that choose to disable images. For this reason you should use HTML buttons rather than images.   Here is a great article for coding up your own HTML button with CSS.     Use CSS styled HTML buttons over image … Continue reading

What Being a Parent Teaches You about Nurturing Sales Leads

Nurturing Sales Leads – Think of your sales leads as newborn babies. You brought them into your world through your lead generation campaigns, and now you want them to grow into happy and successful customers. Like parenting, lead nurturing is a journey. It doesn’t happen overnight. Nurturing your leads takes time, effort, and patience. Before … Continue reading

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