Welcome to Our Blog
Let’s face it - most CRMs feel like they were built in a boardroom by people who’ve never closed a deal. But not here. We’re flipping the script. This blog is your backstage pass to smarter selling, real-world tips, and a whole lot of personality.
Sales Levity
When in search of the lighter side of the sales profession, it strikes me that the list of funny sales movies is awfully short. There...
Next Big Thing in CRM
What will be the next big thing in CRM? If you’ve used CRM solutions for any time at all, you know that automation, lead scoring...
Getting to the Decision Maker – Go Over a Prospects Head?
Inbound marketing and leads coming in through your website are great! If done well, these can be among the most qualified and “hot” leads you...
Lead Nurturing, the No-Brainer for Sales Growth
Do you have a lead nurturing plan? Are you leaving that up to your salespeople to manage? Every sales manager knows that sales people very...
Under-utilized CRM Ruins Customer Experience
If you’re not measuring sales engagement with customers using your CRM, then your speeches and slogans about the desire to create a compelling customer experience...
Subject Line Drives Email Marketing Success
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and...
Inside Sales vs Outside Sales: Can Inside Sales Replace Outside Sales?
Inside sales vs outside sales: Can inside salespeople replace your outside salespeople? Sales is changing, undoubtedly. Thought leaders like Justin Roff-Marsh assert that field sales...
Motivating Salespeople to Make Prospecting Calls
Getting salespeople to make their prospecting calls and getting salespeople to use the CRM are probably the two of the biggest challenges faced by a...
Why Combine CRM and Marketing Automation
The benefits of combining CRM and marketing automation are tremendous and very profitable. In fact, one of the primary reasons businesses decide to implement their...