What Being a Parent Teaches You about Nurturing Sales Leads

Nurturing Sales Leads – Think of your sales leads as newborn babies. You brought them into your world through your lead generation campaigns, and now you want them to grow into happy and successful customers. Like parenting, lead nurturing is a journey. It doesn’t happen overnight. Nurturing your leads takes time, effort, and patience. Before … Continue reading

5 Time-Tested Ways to get Your Sales Leads to Trust You

Sales Leads Trust -The internet has amped up customer mistrust to the typical salesperson. The customer thinks of a slick haired and smooth talking man who would do anything to make a sale. The new buyers refuse to be manipulated. Sales Leads Trust – How does your company change the prospect’s feelings? SMB’s (small to … Continue reading

There’s No “I” in Team: The Big Benefit of CRM Software

Think of sales as a sport. It has always been seen as an individual effort. Members of the same “sales team” often compete against each other for sales. They focus on themselves and don’t care much about their colleagues.   CRM software puts the team back in teamwork. It provides the hub necessary for effective … Continue reading

Quick Tip – Don’t Use All Caps In Your Email Subject Lines

In an effort to help you learn something without spending a lot of time reading page after page of information we decided to introduce “Quick Tips”.  A short video tip to help you learn something, and get back to work at being awesome.  This week’s tip: “Don’t Use All Caps In Your Email Subject Lines”. … Continue reading

How to Coach Your Sales Leads and Win the Sales Game

Coach Sales Leads -Behind every great athlete is a great coach. Imagine your sales leads as a team and your company as their coach. To begin, you want to get the leads ready for each game both mentally and physically. When they win, you win too. Being fully invested in your client’s success is the … Continue reading

Getting some positive reviews from the BBB Houston

BBB Online CRM and Email Marketing Integration   One of our many awesome clients that are based out of Houston is the Better Business Bureau of Houston.  They have an interesting backend system which compiles information about prospective BBB accredited businesses, and they needed an online CRM that integrated with that data.   After trying … Continue reading

What Benjamin Franklin Can Teach You about an Email Marketing Plan

Benjamin Franklin once said “If you fail to plan, you are planning to fail.” This couldn’t be truer when it comes to email marketing campaigns. Think of your email campaign as a general thinks of a war. Success hinges upon a well thought out plan with clearly defined goals. Your team members are your trusted … Continue reading

The Power of Influence: Where Social Media Fits In Your CRM Strategy

Ten years ago email was the only form of social media. Handheld mobile devices were primarily owned by businesspeople, with email access as their main function. Today’s society is much different. Nearly everyone owns a smartphone. Social media platforms such as Facebook and Twitter have changed the way we use the Internet. Facebook is no … Continue reading

Can You Put Your Email Marketing on Autopilot?

Have you ever fallen for the scheme of ambitious marketers who say you can “set it and forget it” with marketing automation? That’s OK, you don’t have to raise your hand.   There are many, many benefits of marketing with email campaigns that have been automated within your CRM and email marketing platform. No doubt … Continue reading

Email Marketing: 8 Best Practices to Consider

Email Marketing Best Practices – Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools in your marketing toolbox when utilized correctly. A recent survey by iContact tells us that small businesses are spending the largest percent of their marketing budgets on email.  Email marketing … Continue reading