What CEOs Should Know about CRM (Part 1 of 4)

CRM Software, Email Marketing

Get Your Best Sales People to Love CRM Front-line sales people are known for resisting new software.  The best system can be rendered pretty well worthless if you can’t get the users to adopt it.  That is why the best CRM software is designed by sales people…for sales...

How To Choose CRM Software

CRM Software

Picking the right CRM software partner is critical for long-term CRM success. The first question you should be asking is what are my business goals. Establishing your business goals will help you weed through all the options available with CRM systems to determine...

Email Marketing: Formatting Do’s and Don’ts

Email Marketing, Marketing Automation

Email marketing has advanced to be a perfect combination of low cost marketing, technology infused outreach and social networking. It can easily take on a bad reputation by being classified as bulk email or even worse spam, but with the proper content and formatting,...

Advantages of Mobile CRM Software

CRM Software

5 Reasons You Need Mobile CRM Software The world is going mobile, and your sales team should too. Sales people are on their phones and on the road constantly pounding the pavement to build relationships and grow sales. There’s no reason your CRM software shouldn’t go...

CRM & Email Marketing

CRM Software, Email Marketing

Why Bundle CRM & Email Marketing? The question we have been asking at SalesNexus is why not bundle CRM & Email Marketing services. For too long these two entities have been necessary, yet separate.  Why wouldn’t you want to be able to track leads and data from...

Tricks for Speedy Internet Marketing and Email Marketing

CRM Software, Email Marketing

Vik Rajan, founder of Phoneblogger.net, presents Tips and Tricks on Speedy Internet Marketing and Email Marketing And here are the slides from Vik’s presentation… Apps and Tricks for Speedy Internet and Email Marketing from Craig...

Unsolicited Bulk Email Can Wreak Havoc On Your Business

Email Marketing

First things first, you need to know that unsolicited bulk email is the same as SPAM! You may be thinking that bulk email is a low cost, high profit margin advertising route for your business…well think again. Below I will address a few of the high costs of spamming....

5 Things A Business Owner Should Know About CRM

CRM Software

It’s fair to say that business owners shouldn’t get bogged down in the details of their CRM system. That’s the sales managers job. However, there are a few things every business owner, from a CEO to a SMB owner should know before committing to a new CRM system. So...

The Quick & Dirty Guide To Email Newsletters

Email Marketing

Many companies find value in sending out regular email newsletters. And rightfully so. Email newsletters are a great way to consistently communicate meaningful information to customers, grow customer loyalty and promote new products and services. This post will give...

5 Ways Sales Management Grows the Bottom Line

Sales Management

Sales management and salespeople are challenging no matter the industry. Whether selling large ticket products and services, salespeople have a way of making the future look rosy for management.   Too often, reality doesn’t measure up. Salespeople are great at...

Email Marketing & Social Media Best Practices

Email Marketing, Lead Generation

Email Marketing and social media marketing can be utilized in similar ways to help a business reach their marketing goals. Some of the best uses of both social media and email marketing are: Grow your marketing reach and prospect/customer base Create engagement...

Facebook Takes CRM to a New Level

CRM Software, Email Marketing, Lead Generation

What does customer relationship management (CRM) do for your business? It saves you money since finding new customers is expensive. Maintaining and growing the relationship with current customers is paramount. It gives your business information on what customers are...

4 Creative Email Marketing Ideas

CRM Software, Email Marketing

Don’t Let Your Email Marketing Get Stagnant You have a list, a group, of loyal followers who have agreed to receive your emails on a regular basis. Good job! You may be thinking that the hard part is over, right? Not so. The fun has just begun. Now that you have the...

The American Association of Inside Sales Professionals – New Houston Chapter

CRM Software

The American Association of Inside Sales Professionals (AA-ISP) Launches a New Houston Chapter SalesNexus has the privilege of hosting the inaugural meeting for AAI-ISP Houston in our offices on Thursday, October 11. SalesNexus has partnered with Launch Pad Solutions...

Email Marketing vs. Direct Mail

Email Marketing, Marketing Automation

Email Marketing versus Direct Mail: Which to Use? Whether you are launching a new small business or are a large established business refining your marketing mix, a common question stands before you: Email or Direct Mail? Maybe you’ve used one relentlessly throughout...