Traditional advertising is out of the question for small business. It always has been. The average super bowl ad costs 4 million dollars for a 30 second commercial. Let that sink in for a moment…4 million dollars!!! Even regular television spots cost thousands of...
Email Marketing Planning - The great children’s author Dr. Seuss once said “Why fit in when you were born to stand out?” Make this your email marketing philosophy. Just like you, your email readers get tons of emails each day. Most are standard email offers from...
Have you ever thought about how email marketing is like therapy in digital marketing? The purpose of both is to discover issues and strive to meet the needs of the customer. Put the Customer First Just like a therapist, good email marketing is built on trust. A...
According to research by Email Monday, between 15 and 70 percent of emails are opened on smartphones. The article giving this statistic gives lots of reasons to adapt your email marketing to reach these technology enabled users. However, there are some really bad...
I know- kind of a stretch isn’t it? For years I have been in some form of customer service. It has always been part of my job to make sure that someone else got what they needed. My first job out of high school was as a nurse’s aide in a nursing home. I took care...
Spice Up Your Emails Video content can really add some flavor to your emails. HTML5 allows us to embed videos straight into the email for viewing. The two major email clients that have jumped on the HTML5 bandwagon are iPhone,iPad, and Apple Mail. So if...
Gmail recently celebrated its 10 year anniversary. As one of the top email providers, addressing them in terms of email marketing seemed like a good idea. Gmail has taken long strides since its first launch. Not only has it created fiercely accurate spam filers and...
Getting started with any new system for email marketing can be difficult. There are a lot of moving parts. That is why we put together this 3 part video series for you. Workflows In the first video I will walk you through setting up a workflow for your...
Email Analytics In this day and age, data is everywhere. The problem most people run into is putting that data in your sales team's hands. That is why SalesNexus integrated email marketing data with your online CRM. Check out how easy it is to use your analytics...
Facebook made changes within the last few months (as they often do). One change noticed by many small businesses was an update to the EdgeRank algorithm. Facebook tended to give businesses a way to sort of automate their marketing by just sharing links and...