Welcome to Our Blog
Let’s face it - most CRMs feel like they were built in a boardroom by people who’ve never closed a deal. But not here. We’re flipping the script. This blog is your backstage pass to smarter selling, real-world tips, and a whole lot of personality.
Four Tips for Creating Successful Lead Nurturing Emails
Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, they have to remain true...
Don’t Wait – Start Measuring Sales Behavior ASAP!
Have you ever noticed the high rate of turnover in the sales industry? That isn’t customer turnover rates we are talking about, this is employee...
Using CRM to Find and Hire the Right Salesperson
Every business must know what they need from each salesperson and they need to know how to find the people who can deliver those results....
The Content Newsletter is Not Lead Nurturing
Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or...
Keep the Conversation Going
Can you hear a pin drop when you stop talking in meetings with customers? How can you get the customer engaged in a meaningful conversation...
Focus the Conversation on the Customer
Talking about yourself and your products in customer conversations? Explaining how great your products and services are? Is it working? If not, watch this short...
What’s the Goal of your First Meeting?
You’ve got an appointment! Now, what’s the goal for the meeting? Spoiler Alert: It’s not to close the deal! If you’re monologuing at customers and...
A Sale is the Result of a Great Conversation
Not closing enough deals? Maybe you’re talking too much. Watch this short video by Sales and Marketing strategist, Steve Yastrow: It’s not the smooth talk...
A Simple Lead Management Tip that Grows Sales
According to LinkedIn, the perfect sales call is actually multiple encounters: almost 50% of all salespeople never follow up after a call with a prospect! Less...