Small Business Email Marketing FAQ

Can Email Marketing Help Small Businesses? Maintaining good customer relationships through consistent customer interaction and great customer service is key to building a successful small business. Email Marketing can help make customer touch points more consistent,...

What Is CRM?

CRM, or Customer Relationship Management, is a holistic approach to managing customer information through software solutions. Customer relationship management software is intended to cut costs and increase profits by enhancing the customer experience.  CRM can combine...

How To Avoid CRM Buying Mistakes

5 Tips for Selecting A CRM Software Solution Choosing a Customer Relationship Management (CRM) software solution can be a daunting task. There are a plethora of CRM software solutions out there that would lead you to believe that they have the best solution for your...