Have you ever fallen for the scheme of ambitious marketers who say you can “set it and forget it” with marketing automation? That’s OK, you don’t have to raise your hand. There are many, many benefits of marketing with email campaigns that have been automated...
Email Marketing Best Practices - Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools in your marketing toolbox when utilized correctly. A recent survey by iContact tells us that small businesses...
Some marketers say email marketing is an art. Others say email marketing is a science. The reality is it’s a combination of both. You have to think like an artist to create engaging email marketing campaigns. Yet, campaigns can fall flat without the scientist...
Email that reaches a variety of mobile devices can boost your ability to reach buyers early in the buying cycle. Marketers have researched industry statistics and learned that 50% of today’s emails are opened on mobile devices. With 294 billion emails sent each...
The purchase of a CRM software is only the beginning of the Customer Relationship Management journey. More planning is needed to use the software to its full potential. No one likes change - it can seem overwhelming to learn the new system. CRM software is designed...
The success of a business relies solely on the competence of the salespeople. Even the best strategies can fail if the sales team doesn’t enforce the strategy to the best of their ability. One problem many businesses face is the lack of sales coaching. What...
The Voicemail Abyss Voicemails.... Do you ever feel your message is never heard when you leave one? I know I did, so I started searching for alternatives. "We are an email provider" I said. "Surely we can find a way to resolve voicemails with email." That is...
In the digital world content is king. Today’s customer is like a sponge ready to soak up any information they can find. Companies feel a great deal of pressure to create content that informs, educates and ultimately compels the prospect to purchase. To those who...
Leads are the fuel required to keep a marketing campaign afloat. It is the most important, and often the most difficult, aspect of a campaign. How do you get a constant flow of quality leads? Lead generation is about working smarter - not harder. Think of...
Learning a new CRM can be a daunting task. That is why we created a video series that will give all new users the information they need to navigate SalesNexus. Below you will find that video series. Each video is only a minute or two long. If you take the time...