Dirty Databases and Heart Attacks

3 Sneaky Ways Your Dirty Database is Like a Future Heart Attack   You wake up one Monday morning in a cold sweat.  Your chest tightens.  Your skin feels clammy.  Your left arm feels numb.  What is happening? Too often, this is a scenario where 23% of the men who experience it will not survive.  … Continue reading

Insight Using Marketing Automation

Be the Source of Insight Using Marketing Automation Buyers are different than a few short years ago.  They are more educated and spend time online to find resources of ever-increasing knowledge.  Their insatiable desire to know more about the products and services they purchase can lay the foundation of your marketing automation campaigns. According to … Continue reading

Triggered Emails Coupled with CRM Integration Offer Value

Triggered Emails Coupled with CRM Integration Offer Value Lead nurturing marketing automation is highly valuable to both your company and your sales leads.  Triggered emails are another way to engage your customers and learn more about what makes them happy. Any number of things can trigger an automated email or email campaign.  Here are a … Continue reading

Best Marketing Automation Uses Content

The Best Marketing Automation Uses Epic Content Marketing automation is much more than slapping together a few email campaigns with clickable content for the recipient to find.  Sure, watching the metrics of what triggers a reader to click through is valuable to your marketing strategy.  But there is much more that you can accomplish if … Continue reading

Feed the Hungry Email Marketing Beast with Curated Content

You may feel guilty about “stealing” someone else’s content…but don’t.  It can be the best thing ever for your email marketing campaigns if you do it right. Of course, you must follow ethical content curation practices.   One of the most important is giving attribution.  In fact, when you give both attribution to the original source … Continue reading

Analyze Which Key Metrics Count in Your Online CRM

Your CRM dashboard can be really useful in helping you adapt to the buying patterns of your sales leads.  Often people struggle with deciding what to measure, but no one really doubts that getting the data is useful. In the 1950’s Edward Deming revolutionized manufacturing with his “Plan-Do-Check-Act” cycle.  Since then, few have questioned the … Continue reading

3 Lame Excuses for Avoiding Customer-Centric Marketing Automation

While the buzz is all about making our companies customer-centric, the vast majority of companies are still using their resources to push products and services on their potential sales leads.  Why in the world is this happening when study after study heralds the concept of putting the customer in the center of all business operations? … Continue reading

Email Marketing – What You Can Learn From Homing Pigeons

If you think of email marketing as a way to bombard current and future customers with pitches and useless newsletter blah, blah, blah – you have missed the point.  Those tactics may have worked a decade ago, but these days promotional emails are offensive to the recipient.  If you send a newsletter, it had better … Continue reading

K.I.S.S. Method to Email Marketing

Your sales leads are crazy-busy.  They simply refuse to deal with anything complex.  If you force them to decode your message or make a decision without fully understanding, all interest comes to a screeching halt.  It is a perfectly normal human reaction to stress and overwhelm.   The simplicity of getting little nibbles of information … Continue reading

Get New Sales Leads with a Net – Stop Trying to Use a Harpoon

Pushy, aggressive and annoying sales methods have been a staple of success for many companies for decades.  Today’s internet-enabled buyer resists this type of sales pitch and the phenomenon has changed sales leads  your company depends upon. When you get a sales lead today, the methods you use to “reel them in” need to be … Continue reading