Perfecting Your CRM by Learning from Secret Shoppers

The root of CRM is customer service. You wouldn’t need software or systems to help manage your customer database if you didn’t care about customer service. But you do care. Your business cares. So in order to perfect your CRM, you have to start at the beginning: the customer. To know what’s best for your … Continue reading

5 Valid Reasons Why CRM Software Can be a Waste of Money

Few companies can survive without CRM software for Customer Relationship Management. But all too often, companies are wasting money on a full-blown system with amazing features and functionality, then they let the implementation fail. All-in-all, they only use it as a somewhat advanced contact manager. It is terrible to have powerful CRM software that is … Continue reading

When Easy Data Acquisition Can Be a Bad Idea

When Easy Data Acquisition Can Be a Bad Idea You’ve heard all the “buzz” about how profitable email marketing has become in today’s business environment.  You need people to email.  You want to get a list of sales leads quickly and cheaply too.  This mindset of desperation can actually work against you. Common Email List … Continue reading

The Dirty Truth about a Clean Database

The Dirty Truth about a Clean Database You can’t trust all the data sources available.  Whether you obtain your lists from an online source or a new staff member, you need to take precautions to protect the cleanliness of the data.  Otherwise, the clutter of old data or the risk of spam traps can jeopardize … Continue reading

Email Marketing Alt Text And You

 Email Marketing Alt Text And You We’re all familiar email programs like Outlook, Gmail, Thunderbird and others blocking images. When you receive an email, the images are not displayed initially. It looks like this: The images that you labored over don’t even show up. If the recipient of your email marketing message wants to see … Continue reading

Dirty Databases and Heart Attacks

3 Sneaky Ways Your Dirty Database is Like a Future Heart Attack   You wake up one Monday morning in a cold sweat.  Your chest tightens.  Your skin feels clammy.  Your left arm feels numb.  What is happening? Too often, this is a scenario where 23% of the men who experience it will not survive.  … Continue reading

Insight Using Marketing Automation

Be the Source of Insight Using Marketing Automation Buyers are different than a few short years ago.  They are more educated and spend time online to find resources of ever-increasing knowledge.  Their insatiable desire to know more about the products and services they purchase can lay the foundation of your marketing automation campaigns. According to … Continue reading

Triggered Emails Coupled with CRM Integration Offer Value

Triggered Emails Coupled with CRM Integration Offer Value Lead nurturing marketing automation is highly valuable to both your company and your sales leads.  Triggered emails are another way to engage your customers and learn more about what makes them happy. Any number of things can trigger an automated email or email campaign.  Here are a … Continue reading

Best Marketing Automation Uses Content

The Best Marketing Automation Uses Epic Content Marketing automation is much more than slapping together a few email campaigns with clickable content for the recipient to find.  Sure, watching the metrics of what triggers a reader to click through is valuable to your marketing strategy.  But there is much more that you can accomplish if … Continue reading

Feed the Hungry Email Marketing Beast with Curated Content

You may feel guilty about “stealing” someone else’s content…but don’t.  It can be the best thing ever for your email marketing campaigns if you do it right. Of course, you must follow ethical content curation practices.   One of the most important is giving attribution.  In fact, when you give both attribution to the original source … Continue reading